Director of Marketing & Outreach

Responsibilities

• Visit primary care offices, urgent cares, physical therapists, athletic trainers, and other referral sources to build and grow relationships that send patients to the clinic.
• Own a target list of referring providers. Track visits, follow-ups, and referral volume to know what’s working.
• Show up at community events, sponsorships, and physicals days when they support referral growth.
• Report referral trends back to the office and adjust time spent based on what drives visits.
• Run day-to-day digital marketing hands-on: Google Ads, Google Business Profiles, social media, online reviews, and the website.
• Build and manage local ad campaigns per clinic, watch cost per lead, and shift budget toward what converts.
• Keep every clinic’s Google Business Profile accurate, active, and reviewed regularly.
• Own the reviews process: prompt happy patients, respond to reviews, and track ratings by clinic.
• Post to social and keep the content calendar moving.
• Keep website content current and coordinate with any outside vendors or agencies used.
• Track the numbers and report on what’s driving visits so marketing dollars are spent where they work.

Requirements

• 2+ years in marketing, provider relations, physician liaison, medical sales, or a mix.
• Healthcare experience is a strong plus.
• Bachelor's degree in marketing, communications, or a related field preferred, not required if the experience is there.

Skills & Competencies

• Hands-on with digital marketing tools: Google Ads, Google Business Profile, Meta, and social platforms.
• Able to run a campaign personally, not just direct someone else.
• Organized and self-directed. Able to run a target list, a content calendar, and a set of ad accounts without someone checking in.
• Numbers-minded. Looks at cost per lead, referral counts, and visit trends and acts on them.
• Reliable transportation and a valid driver's license. Willing to travel between clinics, including trips to the Georgia location.

Personal Attributes

• Comfortable in the field.
• Enjoys meeting people, building relationships, and following up.