Retention Marketing Assistant

Summary/Objective

The Retention Marketing Assistant supports the retention channels by driving the execution of email, SMS, push, and loyalty campaigns to achieve retention channel goals. This collaborative cross-functional role partners with merchandising, creative design, and the site team.

Essential Functions

• Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl.
• Updates flows and sets up A/B tests in Klaviyo.
• Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana.
• Validates inventory levels of marketed products ahead of deployment.
• Affords assistance in creating and optimizing creative briefs for the retention channel calendar to inform creative development.
• Provides content inspiration and reference materials based on program analysis and competitive research.
• Analyzes campaign performance metrics and documents learnings.
• Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
• Collaborates with designers to develop email campaigns from basic brief to execution.
• Coordinates with various departments but also works independently to improve the entire email strategy.
• Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.

What We’re Looking For

• Highly detail oriented with complex campaign building experience.
• Experience working with Klaviyo or similar ESP.
• Strong communicator and collaborator.
• Demonstrated passion for content strategy and optimization within complex high growth environments.
• Understanding of email & SMS analytics and ability to transform data into actionable knowledge.
• Thrives as a self-starter, adept at navigating and excelling in ambiguous situations with minimal guidance.
• Demonstrated ability to use AI as part of workflow.
• Excellent time management and organization skills; meticulous attention to detail.
• Demonstrates a high degree of personal and professional integrity.
• Demonstrated problem-solving skills; willingness to think out-of-the-box to resolve issues.
• Demonstrated knowledge and proficiency with Windows (Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).

Work Environment

• Works in an indoor office/home office environment, temperature controlled.
• Sit for long periods, standing and walking intermittently.
• Use office equipment such as computer, mouse, keyboard, printer.

Education And Experience

• BA/BS in business, marketing, analytics, or related field (or equivalent experience).
• 1-4+ years email marketing experience with consumer brands.