Retention Marketing Assistant

Job Overview

The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels including Email, Mobile, Site Targeted Content, Direct Mail, and POS. Specifically, the Assistant executes targeting for Mobile and POS Channels, handling promotional, editorial, loyalty, and credit-related messaging. This role plays a crucial part during busy Holiday periods, requiring adaptability and resourcefulness for efficient teamwork.

Skills

• Marketing Campaign Management: Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
• Collaboration and Optimization: Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
• Analytical and Reporting Skills: Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
• Technical Proficiency: Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
• Communication and Organization: Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
• Problem-Solving and Initiative: Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.
• Strategic Thinking: Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
• Attention to Detail: Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.

Who You Are

Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of experience in digital marketing or project management. This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities. Able to work a flexible schedule based on department and company needs.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. Join us and help write the next chapter in our story - apply today!

What We Can Offer You

• Join a team where work is as rewarding as it is fun!
• We offer a dynamic, inclusive environment with competitive pay and benefits.
• Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
• Prioritize your well-being with paid time off and eight paid holidays.
• Grow your career with continuous learning and leadership development.
• Build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Some Additional Benefits We Offer Include Merchandise discounts, Performance-based incentives/bonuses, and more.

Benefits

• 401k
• Medical/vision/dental/life/disability insurance options
• PTO accruals
• Holidays

Additional Information

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.