Retention Marketing Specialist

About the role

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.

We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked. This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward decisions.

Requirements

• 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce.
• Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
• Strong working knowledge of HTML to build emails.
• A test-and-learn mentality and genuine curiosity about what drives customer behavior.
• A strong eye for detail and a QA-first approach to campaign execution.
• Comfort working with data to inform segmentation and testing decisions.
• A collaborative spirit and enjoy partnering across teams.

Schedule

This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.

Pay

California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.