Retail Media Manager

Your Role at Pura

As the Retail Media Manager, you will be responsible for managing an agency and hands-on execution, optimization, and pacing across our key retail media networks (RMNs). This role is a critical execution layer within the Integrated Media team, enabling scale, speed, and operational excellence across our retail partnerships. You will partner closely with the Sr. Director, Integrated Marketing, integrated media team and our retail sales teams to activate strategy with rigor and precision, while supporting testing, efficiency improvements, and performance insights for channels like Amazon, Target, Nordstrom, Home Depot, Ulta and more.

Essential Functions

• Launch, manage, and optimize retail media campaigns to drive in-store and online retail sales.
• Monitor daily performance and pacing to ensure budget efficiency.
• Identify optimization opportunities and surface insights related to consumer shopping behaviors.
• Support testing roadmaps and learning agendas for retail media networks.
• Partner cross-functionally with Integrated Media, Sales, Creative, and Finance teams.
• Maintain best practices across retail accounts and advertising platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in performance media execution, with a strong focus on retail media networks.
• Hands-on experience with major retail media platforms (e.g., Amazon DSP, Amazon Sponsored Ads, Walmart Connect, Target, Criteo).
• Strong analytical and problem-solving skills.
• Detail-oriented with strong organizational skills.
• Comfortable working in a fast-paced, test-and-learn environment.

Nice to Have

• Experience working in-house or at an agency supporting CPG or DTC brands transitioning into wholesale.
• Exposure to subscription-based or eCommerce businesses.
• Familiarity with performance reporting tools and analytics platforms.