Retail Media Manager

About the role

The Retail Media Manager is a strategic leader responsible for maximizing the return on advertising investment and driving omnichannel growth across key retail partners. This role serves as the central hub of expertise, connecting internal account teams, an external media deployment agency, and retailers’ advertising teams. The Retail Media Manager translates business goals into powerful, full-funnel media strategies, oversees strategic planning and budget management for on-site and off-site retail media, and ensures that media plans are flawlessly executed, integrated with shopper marketing and commercial plans, and deliver best-in-class return on ad spend across brands.

Responsibilities

• Develop annual and quarterly retail media strategies for identified retailers in partnership with internal account heads.
• Ensure all media plans are deeply integrated with the commercial calendar, including Joint Business Plans, new product launches, in-store promotions, and seasonal events.
• Play a key role in shaping Joint Business Plans to be mutually beneficial for all parties.
• Manage a multi-million dollar media budget for key accounts, including planning, phasing, and reconciliation to maximize working media dollars.
• Lead a robust test-and-learn agenda by piloting new ad formats, targeting tactics, and measurement methodologies to keep the organization at the forefront of retail media innovation.
• Build creative pipelines for retail media and actively conduct A/B testing of hypotheses, insights, and business priorities to drive incremental growth.
• Own the end-to-end finance and budget management process across the value chain, including internal teams, retailers, and agency partners.
• Own identified brand relationships with marketing, media, and finance controlling by consolidating actions, presentations, and requests.
• Serve as the primary day-to-day strategic lead for the retail media deployment agency, translating business objectives into clear executional plans.
• Conduct weekly, monthly, and quarterly business reviews with the agency to assess performance against KPIs, hold partners accountable for results, and optimize future campaigns.
• Cultivate and maintain strong, collaborative relationships with key retail partners, acting as the primary strategic point of contact.
• Leverage retailer relationships to gain access to betas, deeper insights, and strategic support that provide a competitive advantage.
• Review and provide strategic feedback on all media plans submitted by the agency