Retail Media Manager

About the role

Whirlpool Corporation is seeking a Retail Media Manager for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).

Responsibilities

• Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey
• Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s)
• Collaborates with Retail Activation Team to deliver against product priorities around key timeframes
• In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives
• Has a deeper understanding of retailer audience insights in order to impact strategic recommendations
• Elevates Brand visibility and preference within retailer channels - online and offline
• Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment
• On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics.
• Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROI
• Led campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual.)
• Use insights from performance data to refine and improve media strategies
• Build and maintain day to day relationship with Retail media partners
• Keeps a pulse on culture and trends that could drive relevance for our brands in these growing spaces

Requirements

• Bachelor’s Degree
• 6 years in Media experience
• Experience managing external media or platform partners
• Strong analytical skills

Preferred Skills and Experiences

• Excellent organizational and communication skills
• Demonstrated cross-team collaboration
• Solutions-oriented and resilient; approaches challenges and roadblocks with ideas
• Technical problem-solving abilities
• Excellent management skills to direct internal staff, outside vendors, and partners
• Budget management and negotiation skills
• Mediation to arrive at the best solution for all involved

What We Offer

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes
• More!

Additional Information

• Whirlpool’s Ways of Working
• Benefits