Retail Media Manager

Campaign Management

Execute campaigns to drive measurable client performance.

• Lead activation recommendations within Kroger’s managed service ecosystem.
• Own end-to-end campaign operations including setup, trafficking, pacing, quality assurance, and proactive in-flight optimization.
• Manage campaign budgets, flighting, timing, deliverables, and governance across programs.
• Ensure campaigns meet client, Kroger, KPM requirements.
• Troubleshoot campaign, data, asset, or platform issues and coordinate and communicate resolution.
• Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, CAAM and related 84.51 and Kroger systems.

Reporting and Analytics

Leverage Kroger data to translate performance into business outcomes.

• Define campaign KPIs and media measurement frameworks aligned to client objectives.
• Monitor in-market performance and identify optimization opportunities.
• Produce weekly performance updates, executive summaries, and post-campaign recaps with clear actionable recommendations.
• Build and maintain dashboards, reporting templates, and client-ready deliverables.
• Pull, organize, and validate data from 84.51° Prism, Stratum, OnDemand, KPM, KAP, CAAM, and related systems.
• Ensure reporting is timely, accurate, consistent, professionally formatted, and easy for clients to understand.
• Understand and apply industry standards and best measurement practices.
• Connect media performance to POS, loyalty, household, basket, and promotional outcomes where data is available.

Client Engagement

Serve as the day-to-day point of contact for Retail Media activation across assigned clients.

• Translate client objectives into Kroger-specific Retail Media activation plans and campaigns, including structure, timing, audience, budget allocation and measurement.
• Prepare accurate client-facing & Kroger documentation of the process.
• Partner with CPG clients, agencies, KPM, Kroger Digital and internal teams to ensure alignment.
• Escalate issues and communicate performance, trade-offs, and recommendations clearly.

Cross-Functional Partnership

Connect Retail Media to category, shelf, and promotional activity.

• Partner with three sixty Business Managers and ASPs to align Retail Media with broader client objectives.
• Connect campaign planning to Kroger category strategy, promotional calendars, item priorities, distribution, and shelf opportunities.
• Identify opportunities where Retail Media supports promotional and merchandising activity to surface compounding opportunities.
• Help build integrated test-and-learn plans across Retail Media, shopper marketing, & trade activity.

Creative Coordination

Manage creative readiness across agency, client, and retailer partners.

• Coordinate creative requirements, timelines and asset readiness across agency, client, KPM and Kroger partners.
• Ensure all creative assets meet platform specifications and content standards.
• Identify asset gaps or risks early and communicate needed actions clearly.
• Capture creative performance learnings and apply them to future campaign recommendations.

Practice Building

Help define, document, and scale the Retail Media practice.

• Help build Retail Media with best practices, templates, dashboards, and standard operating procedures.
• Contribute to client-facing playbooks, education materials, and capability documentation.
• Serve as an ambassador, representing three sixty Merchandising Solutions to clients, Kroger stakeholders, 84.51°/KPM partners, and the broader Retail Media community.