Retail Media Manager

Responsibilities

• Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display) for complex client accounts
• Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation
• Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy
• Manage and develop junior team members, coaching on both execution and strategic thinking
• Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure)
• Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion
• Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach
• Oversee budget pacing and performance across campaigns, optimizing toward client KPIs
• Monitor competitive landscape and digital shelf trends to inform strategy

Requirements

• 3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
• Proven track record managing multiple accounts and delivering measurable results
• Strong understanding of retail media campaign strategy: keyword and product targeting, bidding, audience strategy, and campaign architecture
• Comfortable working with performance data, attribution models, and platform reporting tools
• Strong client communication skills, including leading presentations with senior stakeholders
• Experience mentoring or coaching junior team members
• High proficiency in Excel and PowerPoint for analysis and storytelling
• Strategic mindset, able to connect campaign decisions to broader business outcomes
• Adaptable and comfortable learning new tools and platforms quickly

Qualifications

• Hands-on experience with Target (Roundel) and/or Criteo, across onsite and offsite media
• Familiarity with additional retailer media networks (Amazon Ads, Walmart Connect, Instacart, and emerging platforms)
• Familiarity with retail media ad tech platforms such as Skai, Pacvue, or similar
• Experience spanning both onsite sponsored media and offsite/programmatic display