Rental Manager

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? Join our award-winning team.

About the role

The Rental Manager is responsible for managing regional rental operations across multiple branches while ensuring a consistent and positive experience for both internal teams and external customers. This role oversees the efficient and profitable operation of the rental business in New York, with regular travel to branch and customer sites to support execution, drive compliance, and maintain strong relationships.

Responsibilities

• Manage day-to-day rental operations across an assigned region
• Travel to branch locations as needed to oversee execution and operational consistency
• Visit customer sites to support service delivery and resolve rental-related issues
• Serve as a key contact for regional rental customer experience
• Play a pivotal role in the growth of the rental business within the region; create and implement strategies that will increase rental revenue
• Travel with account managers to current and prospective customer locations to become their one-stop solution for all rental needs
• Work with sales management to educate and identify rental solutions for the sales team to market, increasing sales and rental solution awareness
• Build relationships with local organizations and associations to elevate brand awareness
• Contact previous and prospective customers to establish relationships and educate them about Alta’s rental solutions
• Ensure required documentation is complete (agreements, POs, COIs)
• Approve discounts within limits and protect rental margins
• Ensure all delivered rental equipment across the region is billed on time
• Monitor open contracts for missed or delayed billing
• Identify and address idle or underutilized equipment regionally
• Execute fleet transfers, reassignments, and redeployment
• Review service costs charged to rental and investigate variances
• Supervise, train, and coach rental coordinators
• Instill a customer-focused culture within the department to strengthen current customer relationships and create new ones
• Prepare, develop, and execute training and product knowledge for rental department personnel
• Audit CRM activity to ensure clean opportunity progression
• Act on customer feedback to improve satisfaction and retention

Requirements

• Experience in rental operations, equipment rentals, or multi-location operations
• Strong understanding of contracts, pricing, and billing
• Leadership or supervisory experience
• Willingness and ability to travel throughout the region
• Strong communication and relationship-management skills
• High attention to detail in a fast-paced environment

Ideal Candidate

• Execution-focused with strong regional ownership
• Comfortable interacting with customers and branch leadership
• Process-driven and decisive
• Strong cross-functional collaborator

Benefits

• Outstanding benefits package (Medical, Dental, and Vision insurance, plus much more)
• 401(k) with company match
• Competitive wages
• Company laptop
• Paid time off
• 10 paid holidays

About Alta

Culture is Job #1 at Alta Equipment Group. We live by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect, and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

Voted a “Top Work Place USA,” our employees across North America are committed to excellence. At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential.

What We Look For

At Alta Equipment Group, we look for candidates who are a cultural fit and understand that every task and job goes toward fostering customers for life. We value a great attitude that embraces mutual respect and delivers consistent high energy with a passion for excellence. We seek individuals with a high aptitude for the position and a continual focus on investing in their profession through additional training and learning.