Regional Sales Representative - Robotics

About the role

Hamilton Company is expanding and seeking a highly motivated, results-driven Regional Sales Representative to accelerate growth in our automated liquid handling business. This expansion role will support the Midwest/Chicago, IL area and region, working in close coordination with existing territory sales teams. The position focuses on prospecting, developing new accounts, and expanding market presence within overlapping territories. You will play a critical role in identifying untapped opportunities, generating pipeline, and driving new business while partnering with account owners on larger strategic pursuits.

Responsibilities

• Proactively identify, target, and qualify new customer opportunities through outbound prospecting, networking, and market research.
• Focus on net-new account acquisition and early-stage opportunity development within assigned overlapping territories.
• Build and manage a robust pipeline of qualified prospects to support regional growth targets.
• Partner with existing territory sales representatives to align on account strategy, ensure clear ownership, and avoid channel conflict.
• Conduct introductory meetings, product presentations, and discovery discussions with prospective customers.
• Collaborate with territory Automation Consulting Engineers (ACEs) to support technical validation and solution design during early sales stages.
• Generate and nurture leads through consistent outreach, including cold calls, email campaigns, and in-person visits.
• Maintain accurate and up-to-date activity tracking and pipeline management in CRM (Hamilton uses HubSpot).
• Support trade shows, conferences, and regional events to generate new leads and expand market awareness.
• Transition qualified opportunities to account owners or continue co-selling through close, depending on deal strategy.

Territory Collaboration & Execution

• Work collaboratively within assigned regions alongside existing sales team members to maximize coverage and opportunity capture.
• Align closely with regional leadership on territory penetration strategies and whitespace analysis.
• Share market intelligence, competitive insights, and prospecting feedback with the broader sales organization.
• Ensure a seamless customer experience when handing off or co-managing opportunities.

Technical & Market Understanding

• Established background with demonstrated working knowledge of automated liquid handling robotics, including applications and workflows.
• Understand and communicate key applications such as PCR, NGS, and sample preparation workflows.
• Effectively position Hamilton solutions to new prospects based on their scientific and operational needs.
• Provide feedback from the field to product and marketing teams to support continuous improvement and market alignment.

Requirements

• Strong hunter mentality with demonstrated success in prospecting and new business development.
• Ability to engage and build relationships with scientists, lab managers, and procurement stakeholders.
• Excellent communication and presentation skills, including ability to articulate value to both technical and non-technical audiences.
• Highly self-motivated with strong organizational and time management skills.
• Proven ability to work collaboratively in a team-selling environment with shared territories.
• Proficiency in CRM tools (HubSpot preferred) for managing leads, activities, and pipeline.
• Willingness and ability to travel 30-60% within the region.
• Bachelor’s degree in life sciences, engineering, or related field.
• Minimum of 3+ years of sales or business development experience in life sciences, capital equipment, or laboratory instrumentation.
• Must have experience with Automated Liquid Handling Equipment.

Qualifications

• Demonstrated success in lead generation, prospecting, and pipeline development.
• Experience with automated liquid handling or laboratory automation is strongly preferred.
• Familiarity with scheduling software and integrated solutions is a plus.

Benefits

• Diverse portfolio of exciting and innovative design projects
• Tremendous opportunities for professional growth and advancement
• Commitment to sustainable design
• Competitive Compensation
• Excellent Benefit Package (medical, dental, vision insurance, paid vacation time, paid sick time, disability insurance, 401k, tuition reimbursement and much more)
• Solid Stable Company
• Drug free workplace

Pay

The base salary for this position can be up to $125,000 per annum plus commission. The final salary offer will be determined on a variety of factors, including the candidate's relevant experience, specialized skills, and professional qualifications.