Regional Sales Manager - Mid-Atlantic

About RACO

RACO Manufacturing & Engineering is a trusted leader in remote monitoring, alarm notification, and control solutions for the water, wastewater, and industrial markets. For more than 75 years, utilities, municipalities, and industrial operators have relied on RACO products to ensure uptime, compliance, and peace of mind. We combine technical excellence with a customer-first approach. At RACO, we believe in solving problems, not just selling products. Our sales team embodies integrity, discipline, and creativity in every customer interaction.

Key Responsibilities

• Manage Sales Representatives
• Train, coach, and support independent sales reps to ensure alignment with RACO's sales process and values.
• Conduct joint sales calls and customer visits; provide feedback and development.
• Evaluate and retrain agencies as needed to maximize performance.
• Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms.
• Identify and close high-volume accounts and large strategic opportunities.
• Support and expand relationships with engineering firms to secure RACO in project specifications.
• Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers.
• Attend and support key trade shows in your region.
• Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership.
• New Territory & Rep Development
• Identify, qualify, and onboard new sales representatives when needed.
• Conduct follow-up training and support to ensure successful market penetration.
• Accountability & Reporting
• Maintain accurate reporting of opportunities, activities, and forecasts.
• Contribute input to RACO's overall sales strategy and product roadmap.

Qualifications

• Experience: 5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation.
• Proven success in consultative selling, account growth, and managing independent reps or channel partners.
• Skills: Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives). Ability to work independently, prioritize effectively, and manage a territory with minimal supervision. Technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions. Proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.). Work within a Team Concept.
• Attributes: High integrity, strong work ethic, goal oriented, and self-discipline. Entrepreneurial mindset: resourceful, proactive, and accountable. Collaborative spirit with the ability to influence without direct authority. Comfortable with extensive travel (40–80%, depending on region).
• Education: Bachelor's degree preferred (engineering, business, or related field). Equivalent industry experience considered.

What We Offer

• Competitive salary with performance-based incentives.
• Comprehensive benefits package (medical, dental, vision, 401k).
• Paid holidays, vacation, and flexible scheduling.
• Training, mentorship, and real opportunities for career growth.
• A culture that values results, integrity, and personal accountability.