Regional Sales Manager - Brighton, Michigan Region

About the role

The Regional Sales Manager (RSM) leads, develops, and drives results within an assigned sales region. This role blends strategic leadership with hands-on sales execution to ensure consistent regional growth and profitability. The RSM fosters accountability, provides coaching, and actively contributes to sales production when the region is short-staffed or under goal. The position also involves cultivating referral partnerships, representing the company at networking events, and collaborating with internal departments to align regional performance with company objectives.

Responsibilities

• Manage assigned sales staff to achieve individual and regional production goals.
• Track, analyze, and report weekly sales results to leadership, providing insights and action plans for performance improvement.
• Conduct ongoing face-to-face coaching focused on all stages of the sales process, including telemarketing, foot traffic, prospecting, and lead management.
• Ensure proper and consistent use of the sales CRM for pipeline management, activity tracking, and forecasting accuracy.
• Lead effective weekly sales meetings and trainings that drive accountability, skill development, and team alignment.
• Build, maintain, and service a strong network of Centers of Influence and referral partners to support consistent lead flow and market presence.
• Recruit, hire, and onboard sales talent to grow the team and optimize market opportunity.
• Actively produce new business by personally engaging in prospecting, networking, and closing activities when the region is short-staffed, under goal, or during growth initiatives.
• Represent the company at community and networking events to expand brand visibility and strengthen referral partnerships.
• Contribute to companywide marketing and sales strategies by providing analysis, recommendations, and feedback from field operations.
• Achieve sales operational objectives by preparing and executing action plans, improving production, quality, and service standards, and identifying opportunities for process and system enhancements.
• Develop annual and gross-profit plans by forecasting regional sales quotas, projecting revenue and profit goals, analyzing market trends, and recommending pricing or positioning adjustments.
• Identify and capitalize on market opportunities by assessing client needs, competitive positioning, and emerging trends to increase regional market share.
• Protect the organization’s value by maintaining strict confidentiality of company and client information.
• Maintain professional and technical knowledge through continued education, networking, and industry involvement to remain current on market and regulatory trends.
• Perform special projects and other duties as assigned by management to support company objectives and overall team success.

Requirements

• Bachelor’s degree, preferably in Business, Finance, Marketing, or related field, or equivalent experience.
• Minimum of 3 years of successful B2B sales experience with a proven track record of meeting or exceeding quotas.
• Minimum of 3–5 years in management or leadership positions overseeing a sales team.
• Demonstrated ability to increase revenue and manage regional or territory-wide sales goals.
• Strong interpersonal, organizational, and communication skills; capable of coaching, mentoring, and motivating a sales team.
• Experience taking a hands-on role in sales production when necessary to achieve regional goals.
• Proven ability to build and maintain relationships with referral partners, centers of influence, and networking contacts to generate leads and opportunities.
• Excellent ability to multi-task, prioritize, and perform effectively in a fast-paced, growth-oriented environment.
• Proficiency with MS Office (Word, Excel, PowerPoint), Google Apps, and CRM systems.
• High level of discretion, flexibility, and ability to collaborate closely with executive management.
• Payroll sales experience is a major asset.

Supervisory Responsibilities

• Responsible for team members within the assigned territory.
• Provides employee performance and disciplinary reviews.
• Uses independent judgment to foster strong client and team relationships.

Tools & Equipment

• Personal Computer
• Internet
• MS Office (Word, Excel)
• Google Apps
• CRM software

Financial Responsibilities

• Budgeting, planning, and forecasting for the assigned team/region.

People with a criminal record are encouraged to apply.