Regional Sales & Event Manager
Job Requirements
Salary Range: $47,000 to $60,000 yearly + depending on experience
In addition to base salary, this role offers uncapped quarterly incentives that often average 50-60% of base earnings.
What does a Regional Sales & Event Manager do?
- Identifies, qualifies and solicits new business to achieve individual, team and regional property revenue goals.
- Handles all sales accounts interested in hosting an event at one of our regional properties.
- Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
- Establishes and executes sales strategy based on key analytics such as pace reporting and sales funnels.
- Skillfully identifies and responds to leads and maximizes conversion from all lead sources.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and maintaining memberships with key sales organizations.
- Buils and strengthens relationships with existing and new customers to enable future bookings.
- Partners with internal stakeholders and vendors to develop creative ideas and proposals for potential bookings, including our regional casinos and enterprises.
- Manages room inventory and event space via Delphi FDC Management System.
- Works proactively with clients to plan all facets of their events, clearly identifying client goals and vision, and bringing it to fruition.
- Communicates any modifications or updates throughout the planning process in a timely and professional manner to ensure maximum client satisfaction and ease.
- Drives new business by targeting 20-30% growth annually.
- Strategically develops existing accounts by uncovering larger, more profitable meetings and events being hosted at competitors and shifting them to the regional casinos.
- Understands the overall market – competitors’ strengths and weaknesses, economic trends, supply and demand etc., and knows how to sell against them proactively.
- Leverages the full scope of the Regional Casino amenities and offerings to creatively close sales accounts.
- Monitor group room blocks and pick up, working closely with Revenue Optimization and Accommodations teams.
- Able to work with outside vendors to ensure client satisfaction for all events/groups.
- Develops relationships within community to strengthen and expand customer base for sales opportunities by consistent involvement in networking, professional development organizations, etc.
- Works with the Associate Director of Sales on projects like upsells, fresh team building and menu concepts, marketing, competitors shops, etc.
- Acts as a mentor to Sales Managers.
- Regularly meets with individuals to review targets and provide guidance, as needed, to ensure employees are on target to meet goals.
- Supports the continued growth and development of team; provides training to new members of the team and learning and development opportunities to existing team.
- Works closely with the sales team and stakeholders to ensure a guest satisfaction score of 90% or higher is achieved across all categories.
- Provides solid recommendations to the VP for Regional Casinos and Director of Sales on areas needed for improvement and a plan of action to do so.
Work Experience
- Bachelor’s Degree in Business, Hospitality Management, Marketing, or related field highly preferred.
- Excellent interpersonal, verbal, written communication and presentation skills are required.
- Successful candidates also have a strong understanding of dynamic pricing, hotel revenue yield management.
- Organization is a key attribute along with the ability to meet deadlines and handle difficult negotiation situations.
- Must be available to work a flexible schedule; including weekends and holidays and travel for trade shows, conventions and other client networking meetings.
- Knowledge and experience using various office software programs: Microsoft Office, Delphi.
- Direct Sales experience preferred.
- Able to stand/walk for long periods of time and lift up to 21 - 30 pounds.
Who We Are
We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.
Benefits
- Paid weekly
- Variety of schedules
- Paid time off
- Tuition assistance
- Career-building professional development
- Discounts from dining to fuel to concerts
- Team Member appreciation events
- Quality healthcare and dental benefits
- A robust 401k retirement plan
- Dealer School
- Finance Scholarship Program
Why Choose Turning Stone Enterprises?
At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center. With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!
- Paid weekly
- Bachelor’s Degree in Business, Hospitality Management, Marketing, or related field highly preferred.