Regional Event Sales Manager

About the role

We are PRA, a leading destination management company with 45+ years of experience across 32+ states and 100+ destinations. We believe in unlocking the power of destinations through our people and transforming ideas into unforgettable business event experiences.

Primary Responsibilities

• Develop key relationships with new accounts and grow existing accounts
• Prioritize delivering outstanding client experiences and achieving financial profitability
• Maintain and expand existing relationships with key accounts
• Participate in industry-related organizations and local communities to develop business and achieve leadership status
• Qualify leads, develop innovative program strategies, and win business
• Partner with Experience Designers and Creative Team on proposal vision and program specifications
• Arrange and conduct Site Inspections for clients, entertain clients, and develop personal rapport
• Finalize and close business with clients, arrange for program deposits, and sign contracts
• Manage travel and client marketing budgets and schedules for approval
• Quantify projected budgets and enter into Salesforce for revenue tracking
• Update hoteliers and clients on new venues, services, and destinations through marketing strategies
• Be available during programs for client contact
• Respond to referral leads from hotels and clients
• Collaborate with Experience Designers and Event Producers to meet client expectations and create memorable experiences
• Ensure sales/gross profit goals are met and clients' programs exceed expectations
• Generate system leads through the pay it forward program
• Stay current and knowledgeable of industry trends and developments
• Partner with and educate the Global Sales team on local market and program opportunities
• Implement and execute business and marketing plans for destinations

Qualifications

• 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management, or related field
• A Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or a related degree
• Knowledge of client development including new business development, lead follow-up, qualifying the client, proposal presentation, and closing business
• Knowledge of program design and development, from inception through contract
• Proven ability to meet sales goals consistently
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
• Ability to interpret, define, and document complex program requirements
• Ability to develop and maintain strong supplier/partner, hotelier, and community relations
• Ability to negotiate with suppliers/partners on behalf of clients for best locations, terms, etc.
• Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
• Ability to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
• Ability to respond to common inquiries or complaints from clients and/or supplier/partners
• Ability to prepare reports, write business correspondence, and develop and write proposals, and sales reports
• Ability to effectively present information and respond to questions from clients, supplier partners, and hoteliers
• Ability to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation

Compensation and Benefits

Compensation: $80,000-$130,000 comprised of base pay and commissions. Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.