Regional Event Marketing Manager

About the role

Manage and execute event marketing initiatives and best practices to generate leads accordingly to ensure the region meets or exceeds sales targets. This is primarily achieved through satisfactory staffing, event booking, exhibit display placement through event participation and operations.

Talent & team management

• Recruit and develop event team including EMMs and Promoters to achieve established goals, including appropriately staffing scheduled and paid events.
• Training, scheduling, and managing up to and including separation of employment as necessary, adhering to all department and HR timelines, guidelines, and best practices.
• Hold/join a minimum of monthly meetings with EMM/GM/RD and weekly EMM meetings.
• Ensure weekly meetings (in person or Teams) with EMM/Promoters centered around training and improving lead generation; participate as needed.
• Maintain 1 office visit per month on average; all offices visited once every 6 months or within business needs.

Office visit responsibilities

• Training/supporting EMM on recruiting, development, and people management.
• Inspection and inventory of all display materials and resources.
• Review event schedule, plans, operations/personnel audit with EMM.
• Work with EMM/promoters on site at event operation as necessary.

EMM support & development

• Adhere to department best practices and procedures for onboarding and training of EMM and promoters, including on-site first week with EMM.
• In separation or absence in a location identified for EMM, REMM will fill EMM responsibilities in partnership with local office until replacement is identified — both onsite and remotely, including recruiting, running events, training, working events, set ups/tear downs, etc., as necessary to limit disruption to the business and operation.

Territory & event management

• Develop assigned territory increasing exposure and market share.
• Find, research, identify, and schedule events for region and approve from EMMs.
• Obtain, track, manage process of event booking — contract, entry, W9, COI, request cover sheets.
• Coordinate and assist in exhibit display set up and removal at events as needed.
• Manage tools, resources, reporting, and materials for event coordination.

Retail partnerships & community engagement

• Develop localized retail partnerships for onsite staffed display for lead generation activity.
• Optimize potential community entities to implement onsite sponsorship programs.

Compliance & processes

• Adhere to department processes, procedures and practices for event scheduling, payments, COIs, post-show analysis, lead booking, recruiting and retention, reporting, and progressive disciplinary action.
• Achieve department, regional and company standards.
• Professionalism — projecting a favorable company image in both behavior and attire.
• Adhere to Human Resources Department policies, processes, and best practices.
• Timely submission of all paperwork including but not limited to payroll, leads, and reporting.

Performance standards

• Productivity OT — Region .30 LPH / $400 CPL / 20% or lower Marketing Cost %.
• Quality — maintain above 50% lead conversion, correct info and submission of leads.
• In absence of staff, REMM may be needed to support or work prescheduled events.
• REMM will maintain standards of performance throughout the department; standards are measurable and attainable. Leadership should be consulted prior to making any changes to standards, procedures, or best practices.
• REMM will ensure that all offices are either meeting goals or taking steps to move in that direction, instituting systems that ensure poor performing EMMs/Promoters are replaced in a timely manner. All systems should be proactive to minimize any disruption to business needs and leads.

Work arrangement & travel

REMM is a hybrid position with travel. When traveling, work at office and/or at events with EMM or promoters.

Additional responsibilities

REMM will support additional business needs as assigned by RD, Director, and VP.