REGIONAL MARKETING MANAGER - Conference Centers & Events
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings; fold minor metadata into short
or drop it. Preserve all substantive info; do not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer few substantive sections over many thin ones.
We have salary: $110000 - $120000 / year. Other Forms of Compensation: Bonus. So we have Pay and maybe Benefits? Benefits are listed later: Medical, Dental, Vision, Life Insurance/AD&D, Disability Insurance, Retirement Plan, Paid Time Off, Holiday Time Off (varies by site/state), Associate Shopping Program, Health and Wellness Programs, Discount Marketplace, Identity Theft Protection, Pet Insurance, Commuter Benefits, Employee Assistance Program, Flexible Spending Accounts (FSAs), Paid Parental Leave, Personal Leave. Also mention eligibility for paid/unpaid time off per laws. So we have Benefits content.
Schedule? Not mentioned. So we should not create Schedule section.
We need sections: maybe About the role (the "What Makes FLIK Click" and Job Summary). Responsibilities (Key Responsibilities). Qualifications (Qualifications and Preferred Qualifications). Skills? Could be part of Qualifications but we could separate Skills if there is explicit list; but we have skills embedded in qualifications. Could combine Qualifications and Skills into one section? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose which to include based on content. We have Pay (salary + bonus). Benefits (list). About the role (intro + job summary). Responsibilities (key responsibilities). Qualifications (qualifications + preferred). Skills maybe not separate; we could omit Skills heading if no explicit skills list beyond qualifications. Requirements maybe same as qualifications; but we can include Qualifications heading and maybe not Requirements. The instruction says prefer few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications, Benefits, Pay. That's five sections.
We must not repeat job title as heading. So no heading for "Regional Marketing Manager – Conference Centers & Events". Good.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them as lists or paragraphs.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we need to cut out things like "Apply to Flik today! Flik is a member of Compass Group USA Click here to Learn More about the Compass Story Associates At Flik Hospitality Are Offered Many Fantastic Benefits." Actually that line is part of benefits intro; we need to keep benefits list but remove promotional fluff? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The line "Apply to Flik today! Flik is a member of Compass Group USA Click here to Learn More about the Compass Story" seems like application instruction/promotional; we should drop it. Also "Associates At Flik Hospitality Are Offered Many Fantastic Benefits." is introductory to benefits; we could keep as a brief paragraph before benefits list? It's not boilerplate; it's substantive about benefits. Might keep. But we need to avoid duplication.
Also we need to drop the EEO statement, disclaimer, etc. Also drop the link for Washington State etc. Also drop the "Req ID: 1572267 Flik Hospitality Group JEANNE M LANE [[req_classification]]". That's minor metadata; we can fold into a short
or drop it. Probably drop it.
We need to keep the salary and bonus info. Also "Other Forms of Compensation: Bonus". So Pay section: salary range and bonus.
We need to keep the "What Makes FLIK Click" paragraph and the Job Summary paragraph.
We need to keep the Key Responsibilities bullet points (they are currently as a paragraph with colon headings). We need to convert to
- for any list of duties/requirements/benefits. So we should break each responsibility into list items. The responsibilities are grouped under headings: Marketing Strategy and Positioning, Lead Generation and Revenue Growth, Digital Marketing, Content and Sales Support. Each has multiple sentences. We could treat each bullet as a list item, maybe each sentence? But we need to preserve all substantive information; we can keep the headings as part of list items? Probably better to make each responsibility a list item, preserving the content. Could also keep subheadings as strong text inside
- . But we must not invent new headings; we can include the heading as part of the
- text.
Similarly Qualifications: list of qualifications; we can make
- for each qualification line.
Preferred Qualifications also list.
Benefits: list of benefits; we can make
- for each benefit.
We need to avoid creating sections with filler like "not specified". We have actual content for Pay, Benefits, About the role, Responsibilities, Qualifications.
We must not include Schedule section.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
Structure:
About the role
What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share our passion for food and hospitality. Once we find the right talent, we encourage, value and recognize their contributions. We keep our people renewed, excited and engaged by providing hands-on training and educating them about the latest trends. We give them a stake in successfully raising the bar. Our people love what they do and they love sharing their passion. Join our team and see the FLIK difference. Where a job isn’t merely a job but the start of a career where you can flourish.
The Regional Marketing Manager – Conference Centers & Events is responsible for increasing external awareness, generating qualified leads, and supporting revenue growth for three distinctive conference and event properties: Joseph B. Martin Conference Center, David Rubenstein Treehouse, Warren Conference Center & Inn. This is a hands-on marketing role requiring both strategic planning and direct execution. The Senior Marketing Manager will develop property-specific marketing programs that convert awareness into inquiries, site visits, proposals, booked events, and incremental revenue. The position will build upon the marketing strategies, materials, relationships, and initiatives already established at each property. The expectation is to preserve existing momentum, advance the strongest work, and make targeted improvements—not begin again from scratch.
Responsibilities
- Marketing Strategy and Positioning: Develop and manage a distinct annual marketing plan for each property. Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research. Establish clear value propositions and priority customer segments for each venue. Position each property appropriately without diluting its individual identity. Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support. Maintain separate campaign calendars, priorities, and performance measures for each property.
- Lead Generation and Revenue Growth: Develop marketing campaigns designed to generate qualified external event leads. Build and maintain targeted prospect lists for corporate, healthcare, life-science, academic, association, nonprofit, government, and event-planning audiences. Create campaigns supporting executive meetings, conferences, leadership programs, retreats, receptions, corporate gatherings, weddings, and social events. Coordinate familiarization events, open houses, planner showcases, strategic partnerships, and other business-development programs. Ensure marketing-generated inquiries are captured, tracked, and transferred promptly to the appropriate sales team. Work with property sales leaders to convert marketing activity into site visits, proposals, bookings, and revenue.
- Digital Marketing: Manage targeted email, digital advertising, paid search, social media, retargeting, and event-marketplace initiatives. Improve website content, venue descriptions, photography selection, and calls to action. Strengthen search visibility for relevant meeting, conference, retreat, and event searches. Develop and maintain approved LinkedIn and social media content. Track website traffic, inquiries, conversions, campaign performance, and cost per qualified lead. Recommend the most effective communication channels for each property and target audience.
- Content and Sales Support: Develop venue-specific presentations, fact sheets, email templates, campaign materials, and digital collateral. Create event case studies, venue spotlights, customer testimonials, seasonal promotions, and sample event experiences. Produce content highlighting food and beverage, audiovisual capabilities, meeting environments, accommodations, outdoor spaces, and service. Maintain an organized library of current and approved marketing materials, photography, messaging, and brand assets. Support sales campaigns with targeted messaging, prospect research, and available-date promotions. Review lost-business information and use the findings to improve positioning and future campaigns.
Qualifications
- Bachelor’s degree in marketing, communications, hospitality, business, or a related field.
- Seven or more years of progressive marketing experience.
- Experience marketing conference centers, hotels, event venues, hospitality businesses, executive education programs, or comparable services.
- Demonstrated success generating qualified leads and measurable revenue through marketing.
- Strong digital marketing, email marketing, content development, and campaign-management experience.
- Ability to manage multiple brands, properties, priorities, and approval processes simultaneously.
- Excellent writing, presentation, project-management, and interpersonal skills.
- Experience working with senior leaders, sales teams, operating teams, and institutional communications departments.
- Ability to work independently while maintaining close alignment with property stakeholders.
- Comfort participating in frequent live and in-person working meetings.
- Strong analytical skills and experience reporting marketing performance and return on investment.
Preferred Qualifications
- Experience working within a university, healthcare, life-science, executive education, or complex institutional environment.
- Familiarity with CRM, email marketing, social media, web analytics, paid media, and lead-tracking platforms.
- Knowledge of the Boston, Cambridge, Longwood, and MetroWest meetings and events markets.
- Experience navigating formal brand, messaging, and communication-channel approval processes.
Benefits
- Medical
- Dental
- Vision
- Life Insurance/AD&D
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings; fold minor metadata into short
or drop it. Preserve all substantive info; do not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer few substantive sections over many thin ones. We have salary: $110000 - $120000 / year. Other Forms of Compensation: Bonus. So we have Pay and maybe Benefits? Benefits are listed later: Medical, Dental, Vision, Life Insurance/AD&D, Disability Insurance, Retirement Plan, Paid Time Off, Holiday Time Off (varies by site/state), Associate Shopping Program, Health and Wellness Programs, Discount Marketplace, Identity Theft Protection, Pet Insurance, Commuter Benefits, Employee Assistance Program, Flexible Spending Accounts (FSAs), Paid Parental Leave, Personal Leave. Also mention eligibility for paid/unpaid time off per laws. So we have Benefits content. Schedule? Not mentioned. So we should not create Schedule section. We need sections: maybe About the role (the "What Makes FLIK Click" and Job Summary). Responsibilities (Key Responsibilities). Qualifications (Qualifications and Preferred Qualifications). Skills? Could be part of Qualifications but we could separate Skills if there is explicit list; but we have skills embedded in qualifications. Could combine Qualifications and Skills into one section? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose which to include based on content. We have Pay (salary + bonus). Benefits (list). About the role (intro + job summary). Responsibilities (key responsibilities). Qualifications (qualifications + preferred). Skills maybe not separate; we could omit Skills heading if no explicit skills list beyond qualifications. Requirements maybe same as qualifications; but we can include Qualifications heading and maybe not Requirements. The instruction says prefer few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications, Benefits, Pay. That's five sections. We must not repeat job title as heading. So no heading for "Regional Marketing Manager – Conference Centers & Events". Good. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them as lists or paragraphs. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we need to cut out things like "Apply to Flik today! Flik is a member of Compass Group USA Click here to Learn More about the Compass Story Associates At Flik Hospitality Are Offered Many Fantastic Benefits." Actually that line is part of benefits intro; we need to keep benefits list but remove promotional fluff? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The line "Apply to Flik today! Flik is a member of Compass Group USA Click here to Learn More about the Compass Story" seems like application instruction/promotional; we should drop it. Also "Associates At Flik Hospitality Are Offered Many Fantastic Benefits." is introductory to benefits; we could keep as a brief paragraph before benefits list? It's not boilerplate; it's substantive about benefits. Might keep. But we need to avoid duplication. Also we need to drop the EEO statement, disclaimer, etc. Also drop the link for Washington State etc. Also drop the "Req ID: 1572267 Flik Hospitality Group JEANNE M LANE [[req_classification]]". That's minor metadata; we can fold into a short
or drop it. Probably drop it. We need to keep the salary and bonus info. Also "Other Forms of Compensation: Bonus". So Pay section: salary range and bonus. We need to keep the "What Makes FLIK Click" paragraph and the Job Summary paragraph. We need to keep the Key Responsibilities bullet points (they are currently as a paragraph with colon headings). We need to convert to
- for any list of duties/requirements/benefits. So we should break each responsibility into list items. The responsibilities are grouped under headings: Marketing Strategy and Positioning, Lead Generation and Revenue Growth, Digital Marketing, Content and Sales Support. Each has multiple sentences. We could treat each bullet as a list item, maybe each sentence? But we need to preserve all substantive information; we can keep the headings as part of list items? Probably better to make each responsibility a list item, preserving the content. Could also keep subheadings as strong text inside
- . But we must not invent new headings; we can include the heading as part of the
- text.
Similarly Qualifications: list of qualifications; we can make
- for each qualification line.
Preferred Qualifications also list.
Benefits: list of benefits; we can make
- for each benefit.
We need to avoid creating sections with filler like "not specified". We have actual content for Pay, Benefits, About the role, Responsibilities, Qualifications.
We must not include Schedule section.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
Structure:
About the role
What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share our passion for food and hospitality. Once we find the right talent, we encourage, value and recognize their contributions. We keep our people renewed, excited and engaged by providing hands-on training and educating them about the latest trends. We give them a stake in successfully raising the bar. Our people love what they do and they love sharing their passion. Join our team and see the FLIK difference. Where a job isn’t merely a job but the start of a career where you can flourish.
The Regional Marketing Manager – Conference Centers & Events is responsible for increasing external awareness, generating qualified leads, and supporting revenue growth for three distinctive conference and event properties: Joseph B. Martin Conference Center, David Rubenstein Treehouse, Warren Conference Center & Inn. This is a hands-on marketing role requiring both strategic planning and direct execution. The Senior Marketing Manager will develop property-specific marketing programs that convert awareness into inquiries, site visits, proposals, booked events, and incremental revenue. The position will build upon the marketing strategies, materials, relationships, and initiatives already established at each property. The expectation is to preserve existing momentum, advance the strongest work, and make targeted improvements—not begin again from scratch.
Responsibilities
- Marketing Strategy and Positioning: Develop and manage a distinct annual marketing plan for each property. Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research. Establish clear value propositions and priority customer segments for each venue. Position each property appropriately without diluting its individual identity. Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support. Maintain separate campaign calendars, priorities, and performance measures for each property.
- Lead Generation and Revenue Growth: Develop marketing campaigns designed to generate qualified external event leads. Build and maintain targeted prospect lists for corporate, healthcare, life-science, academic, association, nonprofit, government, and event-planning audiences. Create campaigns supporting executive meetings, conferences, leadership programs, retreats, receptions, corporate gatherings, weddings, and social events. Coordinate familiarization events, open houses, planner showcases, strategic partnerships, and other business-development programs. Ensure marketing-generated inquiries are captured, tracked, and transferred promptly to the appropriate sales team. Work with property sales leaders to convert marketing activity into site visits, proposals, bookings, and revenue.
- Digital Marketing: Manage targeted email, digital advertising, paid search, social media, retargeting, and event-marketplace initiatives. Improve website content, venue descriptions, photography selection, and calls to action. Strengthen search visibility for relevant meeting, conference, retreat, and event searches. Develop and maintain approved LinkedIn and social media content. Track website traffic, inquiries, conversions, campaign performance, and cost per qualified lead. Recommend the most effective communication channels for each property and target audience.
- Content and Sales Support: Develop venue-specific presentations, fact sheets, email templates, campaign materials, and digital collateral. Create event case studies, venue spotlights, customer testimonials, seasonal promotions, and sample event experiences. Produce content highlighting food and beverage, audiovisual capabilities, meeting environments, accommodations, outdoor spaces, and service. Maintain an organized library of current and approved marketing materials, photography, messaging, and brand assets. Support sales campaigns with targeted messaging, prospect research, and available-date promotions. Review lost-business information and use the findings to improve positioning and future campaigns.
Qualifications
- Bachelor’s degree in marketing, communications, hospitality, business, or a related field.
- Seven or more years of progressive marketing experience.
- Experience marketing conference centers, hotels, event venues, hospitality businesses, executive education programs, or comparable services.
- Demonstrated success generating qualified leads and measurable revenue through marketing.
- Strong digital marketing, email marketing, content development, and campaign-management experience.
- Ability to manage multiple brands, properties, priorities, and approval processes simultaneously.
- Excellent writing, presentation, project-management, and interpersonal skills.
- Experience working with senior leaders, sales teams, operating teams, and institutional communications departments.
- Ability to work independently while maintaining close alignment with property stakeholders.
- Comfort participating in frequent live and in-person working meetings.
- Strong analytical skills and experience reporting marketing performance and return on investment.
Preferred Qualifications
- Experience working within a university, healthcare, life-science, executive education, or complex institutional environment.
- Familiarity with CRM, email marketing, social media, web analytics, paid media, and lead-tracking platforms.
- Knowledge of the Boston, Cambridge, Longwood, and MetroWest meetings and events markets.
- Experience navigating formal brand, messaging, and communication-channel approval processes.
Benefits
- Medical
- Dental
- Vision
- Life Insurance/AD&D
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
- for each benefit.
We need to avoid creating sections with filler like "not specified". We have actual content for Pay, Benefits, About the role, Responsibilities, Qualifications.
We must not include Schedule section.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
Structure:
- for each qualification line.
Preferred Qualifications also list.
Benefits: list of benefits; we can make