Regional Marketing Manager

AVI Foodsystems is seeking a Regional Marketing Manager to develop and execute strategic marketing initiatives across a defined territory, driving revenue growth, strengthening client relationships, and enhancing the guest experience.

About the Role

This position leads local marketing programs, engagement initiatives, retail strategies, promotions, merchandising, communications, market research, and training in the field. As a key member of the field marketing team, you will partner closely with operations leaders and the Director of Field Marketing to align with corporate standards while tailoring strategies to local customer needs.

Key Performance Indicators (KPIs)

• Year-over-year territory revenue and profitability growth
• Increased meal plan participation and sales
• Increased retail sales performance
• Increased sales and profitability from target initiatives/programs
• Improved client and customer satisfaction survey scores
• Compliance with brand standards
• Exceeding marketing and overhead budget expectations
• Effective project management with on-time and successful delivery of campaigns

Responsibilities

Strategic Planning & Execution

• Develop, implement, and measure a comprehensive territory marketing and engagement plan in partnership with operations leadership.
• Support meal plan growth in higher education through targeted campaigns and creative communication strategies.
• Identify and capitalize on retail revenue opportunities by analyzing performance, trends, and customer insights and executing appropriate retail selling strategies.
• Collaborate with operations and marketing teams on solutions to challenges and contribute new ideas to enhance the guest experience.

Marketing Programs & Campaigns

• Deliver creative marketing solutions tailored to client needs and customer preferences.
• Implement corporate standards, programs, merchandising, and initiatives to ensure all accounts meet minimum company expectations.
• Manage digital and print communications, including menu boards, digital signage, promotional signage, newsletters, and email campaigns.

Client & Customer Engagement

• Conduct regular marketing and merchandising audits designed to elevate the customer dining experience, reporting findings and implementing action plans.
• Build strong client partnerships by providing regular updates, measurement and tracking, and marketing reports that demonstrate the value of AVI Marketing as a trusted partner.
• Work with operations teams to ensure events and promotions have flawless execution, engage directly with customers, and capture feedback.
• Support sales and retention efforts in the assigned territory.

Digital & Social Media Marketing

• Direct content changes for AVI dining websites for assigned accounts, ensuring accurate menus, event updates, and marketing content.
• Oversee social media strategies and calendars executed at the account level across all applicable platforms.
• Leverage digital engagement analytics to optimize campaigns.

Training & Leadership

• Incorporate AVI’s mission, vision, and core values into all work.
• Take initiative to communicate and collaborate with District Managers and Vice Presidents in the territory to ensure marketing messages are funneled up and down the chain.
• Conduct training sessions and presentations for operations teams to ensure proper execution of AVI marketing and merchandising standards and programs.
• Provide guidance to unit engagement marketing managers, marketing champions, student interns, or assistants within the territory.
• Collaborate with corporate marketing to cascade company-wide initiatives and standards.

Research & Insights

• Conduct market research and analyze customer data to identify emerging trends, preferences, and competitive opportunities.
• Translate insights and trends into actionable programs and recommendations for operations teams.

Budget Management

• Adopt a mindset of measuring marketing activities, initiatives, campaigns, programs, events, and plans, and share results regularly.
• Support the development and management of account-level marketing budgets.
• Monitor overhead expenditures to ensure staying within budget parameters.
• Handle all other marketing initiatives as assigned by clients, EVPs, VPs, and the Director of Field Marketing.

Requirements

• At least 5 to 7 years’ experience in contract food service, foodservice, or hospitality marketing.
• Strong marketing and project management skills with the ability to manage multiple priorities and deadlines.
• Creative thinker with a passion for delivering innovative marketing solutions.
• Excellent written, verbal, and presentation communication skills.
• Customer-focused mindset with strong leadership and interpersonal skills.
• Ability to thrive in a fast-paced environment and adapt quickly to change.
• Strong attention to detail and organizational skills.
• Strong client relationship-building and stakeholder management abilities.
• Analytical skills to measure performance, evaluate ROI, and translate data into strategies.
• Flexibility to travel within assigned territory – must travel at least 50% to 70% of the time.

Skills & Tools

Required: Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, OneNote, OneDrive), Adobe Acrobat Pro, social media platforms (Facebook, Instagram, TikTok, YouTube, X, LinkedIn).

Preferred: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Express).

Benefits

• A family culture and atmosphere
• Competitive compensation
• Health, dental, vision, and life insurance for full-time team members
• 401(k) with generous company match
• Paid vacations and holidays
• Immense training and growth opportunities