Regional Director of Sales & Marketing

Purpose of Position

The Regional Director of Sales and Marketing is responsible for leading and driving top line revenue strategy for customary sales related segments and overseeing and managing property sales leadership for a specified portfolio of hotels.

Responsibilities

• Affirms & reacts to market trends, market share & the competitive hotel environment to best position each hotel in a given portfolio to achieve maximum top line revenue results.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Design effective sales deployment schemes.
• Cover comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
• Coordinate the preparation of complete and accurate end-of-month reports.
• Coordinate preparation of the annual revenue budget.
• Coordinate preparation of the annual Marketing Plan.
• Develop sales goals designed to achieve budget and market share targets.
• Manage sales activity and travel schedule.
• Take the lead and manage owner relations, communications, and expectations on behalf of HMC for the assigned portfolio.
• Responsibility for managing all hotel sales, catering, reservations and marketing related third party supplier services and agencies (IE. Digital, Advertising, Public Relations, IT).
• Manage all on-line digital optimization and search functions including SEO, SEM, PPC, content listings, meta search, and search words efficiency.
• Responsible for overseeing on-line promotional campaigns, advertisements, video pop-ups, and promotions through social media and key lifestyle and consumer websites. Serve as point person to digital, advertising, and public relations functions.
• Oversee the content, rates and operating efficiency of the internet website and mobile application.
• Responsible for property collateral (electronic and printed) to include fact sheets, landing pages, contracts, menus, diagrams, and photography/video.
• Manage the hotel’s Public Relations function be it in house, via a third party or a combination of both.
• Manage hotel and restaurant business content in social media, local/national resource directories, tourism websites, OTA’s, Consortia websites, Global Distribution Systems, and City-Wide convention housing sites.
• Analyze response and revenue return on investment (ROI) from marketing campaigns and recommend future actions based on results.
• Responsible (with GM) for the hotel’s reputation management and response to customer complements via on-line social feedback sites such as Facebook, Instagram, Expedia, Google, TripAdvisor, Yelp and Open Table.

Minimum Education/Experience Requirements

• Must have High School Diploma or its equivalent.
• Bachelor or Associate Degree in Management desirable.
• Must have at least two years or prior experience in hotel sales and/or hotel catering department.
• Must have the ability to communicate effectively with sales staff personnel and clients.
• Must have an outgoing, enthusiastic personality.
• Must have professional business attitude and appearance.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule

Monday to Friday

Ability to Relocate

Lewisville, TX 75057: Relocate before starting work (Required)

Willingness to Travel

75% (Required)