Director of Sales & Marketing

About the role

We are seeking a visionary Director of Sales & Marketing to lead the sales and marketing efforts at our flagship Spire Hospitality property in Burbank, California. The ideal candidate will bring a passion for sales and marketing in the hotel industry and be ready to drive revenue growth.

Responsibilities

• Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
• Analyze competitive sets, market trends, and pricing strategies to identify growth opportunities and optimize RevPAR and TrevPAR.
• Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
• Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.
• Oversee the property’s overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
• Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
• Manage relationships with external PR, advertising, and digital marketing agencies.
• Recruit, train, mentor, and evaluate a high-performing sales and catering team.
• Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.
• Foster a collaborative environment between Sales, Revenue Management, Food & Beverage, and Rooms divisions to ensure seamless execution of events and guest experiences.
• Serve as the primary ambassador for the hotel within the local Los Angeles business community, CVB (Los Angeles Tourism & Convention Board), and key industry associations.
• Maintain active relationships with key accounts, meeting planners, and VIP clients to drive repeat business and long-term loyalty.

Qualifications & Requirements

• Education: Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Experience: Minimum of 5–7 years of progressive hotel sales experience, with at least 3 years in a Director-level capacity within a full-service hotel environment. Los Angeles market experience is strongly preferred.
• Technical Skills: Proficiency in industry-standard CRM and property management systems (e.g., Delphi, Opera, Salesforce, MARSHA) and revenue management platforms.
• Leadership: Demonstrated success in leading teams, achieving sales targets, and managing comprehensive departmental budgets.