Director of Sales

General Purpose

Develop and implement comprehensive sales, marketing, membership, and retention strategies that maximize revenue, increase membership growth, strengthen member and guest satisfaction, and support the club/resort’s overall strategic goals.

Essential Duties

• Develops and implements annual sales and membership plans designed to maximize profitability, increase memberships, and achieve revenue goals.
• Directs and manages all membership, group, leisure, catering, banquet, recreation, and reservations sales activities.
• Develops and implements strategies to meet membership recruitment and retention goals.
• Maintains club membership database and CRM system, including membership records, transfers, resignations, waiting lists, and contact information.
• Assists prospective members in fulfilling application requirements and conducts tours and orientation programs for new members.
• Promotes club activities, events, and membership opportunities through networking, outreach, and marketing initiatives.
• Develops and implements prospective member events, referral programs, and sales promotions.
• Conducts sales presentations, property tours, and customer meetings.
• Develops rates, group ceilings, and deployment strategies through competitive analysis, market segmentation, and demand forecasting.
• Prepares and compiles reports including annual sales plans, budgets, forecasts, membership activity reports, and monthly sales reports.
• Tracks and analyzes the performance of sales and membership initiatives through CRM and reporting systems.
• Works with management and committees to coordinate club social, golf, lodging, and recreational activities.
• Co-chairs Membership Committee and participates in other related committees as assigned.
• Maintains club history files, including exit interviews and membership trend analysis.
• Coordinates public relations efforts, newsletters, brochures, media events, and communication initiatives with the Communications Department.
• Interacts with Chambers of Commerce, civic organizations, Realtors, city officials, and community organizations to promote and market the club/resort.
• Coordinates various meetings including staff meetings, business reviews, strategic sales meetings, and yield management meetings.
• Develops and administers sales and customer service training programs for staff.
• Responsible for interviewing, hiring, training, scheduling, evaluating, rewarding, and disciplining associates within the department.
• Ensures effective orientation and ongoing development for all new associates.
• Maintains excellent service standards to achieve member and guest satisfaction.
• Responds effectively to member and guest comments, concerns, and suggestions in accordance with company standards and policies.
• Maintains confidentiality of all member and guest information.
• Attends management and staff meetings as required.
• Is present during operating hours and events to meet and greet members, guests, and prospective clients.
• Maintains regular and reliable attendance.
• Completes other duties and special projects as assigned by management.

Education/Experience

• Bachelor’s degree preferred; or equivalent combination of education and related experience.
• Three to five years of related sales, hospitality, membership, or marketing experience preferred.
• Experience with CRM systems, POS systems, Delphi, and Microsoft Office applications preferred.