Regional Director of Sales

New Business Generation

• Proactively target, prospect, and acquire new customers
• Build and manage a robust, qualified pipeline in your territory
• Execute an account based selling plan that prioritizes high-value verticals, ideal customer profiles, and multi-layer relationships with clients
• Drive the full sales cycle from first meeting to close, including discovery, solution alignment, business-case development, and negotiation
• Consistently deliver results for the organization

Discovery & Solution Selling

• Lead structured discovery with operational leaders in manufacturing and distribution/fulfillment environments to uncover pain points and ROI levers
• Shape tailored solutions, collaborating with engineers, designers, and sales support to create compelling proposals
• Deliver crisp, executive-level presentations and articulate business value, risk reduction, and outcomes—not just features and price

Collaboration & Execution

• Partner cross-functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery
• Lead and contribute to bid packages and proposals with attention to scope, schedule, and margin guardrails
• Maintain accurate CRM hygiene, territory plans, and forecast discipline

Account Expansion

• Strategically grow existing accounts by identifying cross-sell and up-sell opportunities across static racking and automation portfolios
• Stay top-of-mind with customers through proactive, value-added outreach and insight-led conversations

About Alta Culture

Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team.