Regional Digital Marketing Manager

Commercial & Digital Strategy

• Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities.
• Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms.
• Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment.
• Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities.
• Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio

Performance Marketing & Analytics

• Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance.
• Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams.
• Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups.
• Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio.
• Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization.
• Identify and implement data-driven opportunities to improve marketing effectiveness, conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform Oversight

• Lead digital activation across paid media, booking engine offers, onsite messaging tools, and website platforms.
• Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms.
• Maintain accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and related third-party channels.
• Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to support conversion performance and user experience.
• Manage key digital marketing platforms and tools including GA4, Revinate, booking engine platforms, Triptease, third-party OTAs, and related digital systems across the portfolio.
• Ensure digital activations and online experiences align with brand standards, commercial priorities, and guest experience expectations.
• Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

About Friedkin

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports. Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo. The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com

Contact Information

To connect with Auberge Collection on social media, follow us on Instagram, TikTok, Facebook, and LinkedIn at @Auberge and use the hashtag #AlwaysAuberge.

Equal Opportunity Employer

Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. We provide equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.