Regional Activation Manager

Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc.
• Regularly partner with retail operations and local store teams to execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner
• Focus on execution of marketing initiatives at RISE
• Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing
• Aid the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth
• Establish strong relationships and communication channels with customers, external partners and cross functional team members
• Completing surveys for inside and outside accounts via online menus and in person store visits

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• Two years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred
• Bachelor’s degree preferred
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills – written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred
• Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be approved by state badging agency to work in cannabis industry