Regional Activation Manager- Northeast

About the Role

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful, and personalized experiences across all aspects of pet care.

As the Regional Activation Manager for the Northeast, you’ll be responsible for bringing our brand to life across key markets throughout the Northeast region. This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results. Working closely with cross-functional teams and local partners, you will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.

What We Stand For

• One Team: We align ourselves to shared goals, ensuring the right people with the right context collaborate to solve problems holistically. We value input from all sources and prioritize the customer journey in every decision.
• Skeptical About Everything, Precious About Nothing: Ideas can come from anywhere, and we adapt quickly if a better solution emerges. We proactively seek input and adjust course as needed.
• Execute for Impact: We focus on being the best we can be, not on industry benchmarks. Roles are flexible, and we prioritize meaningful outcomes over rigid expectations.
• Focused and Work Without Assumption: We treat everything beyond our goals as hypotheses to validate. We work sequentially, constantly adjusting priorities based on new information.

Responsibilities

• Own end-to-end execution of activations in your region, including venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management.
• Localize national campaign concepts for your market’s audience.
• Manage regional budget, ensuring spend tracks to plan and ROI is measurable.
• Build and maintain relationships with local partners, venues, and vendors.
• Serve as the primary point of contact for regional stakeholders.
• Travel within the region as needed (up to ~50-60%) for on-site activation support.

Qualifications

• At least two years of relevant experience.
• A builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences.
• Experience bringing a brand to life locally, adapting national priorities to resonate with consumers and communities.
• A natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders.
• Comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners.
• A strong pulse on culture, consumer trends, and market dynamics, with the ability to turn insights into action.
• Ability to thrive in a fast-paced and ambiguous environment; a proactive self-starter with excellent problem-solving skills.
• Detail-oriented and proactive, with the ability to manage multiple projects simultaneously.
• Skilled communicator who can distill complexity into simple terms to drive decision-making.
• Comfortable spending significant time in-market and traveling throughout the Northeast to support activations.
• You love dogs.

Office Guidelines

We are an in-office culture, seeking individuals who thrive on collaboration and engagement in a shared space. Team members are expected to be in the office 4-5 days a week to foster our unique in-person culture. This policy is subject to change at the company’s discretion.

Belonging Philosophy

At The Farmer’s Dog, we believe belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. Our philosophy, “Everyone’s welcome at the dog park,” reflects our dedication to inclusivity, mutual respect, and the freedom to contribute your voice. We continuously evaluate our practices to ensure a consistent experience that cultivates belonging for all employees.

Benefits

• Dog-friendly office in SoHo.
• Market-competitive compensation and equity packages.
• Comprehensive healthcare, dental, and vision coverage.
• Company-supported mental health benefits.
• 12 weeks of paid parental leave.
• Competitive 401k plan with company match.
• Flexible PTO.
• Discounted fresh food for your pup.

Pay

For this role, the anticipated hiring base compensation range is $85,000–$100,000 USD annually (NYC market data). The compensation offered will include a robust market-competitive package of base and equity. If applying outside of the NYC area, the range may vary based on local market data.