Regional Accounts Representative - KY, MD, NC, OH, SC, TN, VA, WV

Main Functions

Purpose: The Regional Account Representative is responsible for driving sales and revenue growth within their designated territory by identifying key accounts, developing tailored sales strategies, and building strong customer relationships. This role focuses on converting opportunities into loyal partnerships and supporting business growth through strategic account management and targeted initiatives.

Essential Functions

• Identify Target Accounts: Research and identify high-value accounts that align with the company’s strategic goals within the yeast and baking ingredients market.
• Sales Strategies: Create and execute personalized sales strategies tailored to the needs and pain points of target accounts in the baking industry.
• Engage Prospects: Reach out to key decision-makers within target accounts through various channels, including email, phone, and social media.
• Nurture Relationships and Networking: Build and maintain strong relationships with prospects and clients, providing them with relevant information and support throughout the sales cycle.
• Collaborate with Marketing: Work closely with the marketing team to align sales strategies with overall marketing goals and ensure consistent messaging.
• Track and Analyze Performance: Monitor the effectiveness of sales strategies, analyze data, and adjust approaches as needed to achieve desired outcomes.
• Achieve Sales Targets: Meet or exceed sales quotas by converting target accounts into paying customers.

Technical skills Required

• Skilled in using Microsoft 365 applications, CRM platforms, and basic data analysis tools to manage accounts, track performance, and report results.
• Minimum 3–5 years of experience in sales, account management, or business development, preferably in the food, ingredient, or manufacturing sectors.
• Proven track record with account management and sales targets.
• An asset: Bachelor’s degree in Business, Marketing, Food Science, or a related field.

Industry Knowledge (Preferred)

• Familiarity with the baking, yeast, ingredient, or food manufacturing industries.
• Previous experience in the baking, yeast, or fermentation industries.

Personal abilities Required

• Excellent written and verbal communication, active listening, and the ability to convey complex information clearly to diverse audiences.
• Proven ability to build rapport with customers, strengthen existing relationships, and provide high-quality customer support.
• Strong networking and interpersonal skills to nurture trust and maintain long-term client relationships.
• A confident negotiator with the ability to influence purchasing decisions, close deals, and resolve challenges effectively.
• A strong understanding of market trends, customer needs, and competitor dynamics to inform strategic decision-making.

General criteria Required

• Must be available to travel for business.
• Live in one of the states within the territory (KY, MD, NC, OH, SC, TN, VA, WV).