Recruitment and Marketing Coordinator

Position Details

Marshall University is a public comprehensive university with a rich history as one of the oldest institutions of higher learning in West Virginia. Founded in 1837 and named after Chief Justice John Marshall, definer of the Constitution, Marshall University advances the public good through innovative, accredited educational programs. We are located in downtown Huntington, West Virginia, with additional locations in South Charleston, Point Pleasant, Teays Valley and Beckley.

Job Description

The Recruitment and Marketing Coordinator plays a vital role in developing and executing strategic initiatives to support student recruitment and marketing efforts for the School of Pharmacy (SOP). This position combines leadership, planning, and communication responsibilities to enhance enrollment, promote the SOP brand, and engage prospective students through various channels and events. Responsibilities include:

• Oversight of student recruitment, including executing school visits, coordinating recruitment events, management of CRM software, and providing guided informational tours for prospective students.
• Utilize systems such as Banner, MUBert, PharmCAS, Word, Excel, Salesforce and other relevant technologies.
• Travel, including some overnight travel, is an essential part of the recruitment efforts of this position.
• Aid in the creation and production of marketing and communication materials across digital, social media, email, print, and other platforms.
• Maintain and develop SOP marketing content for social media, newsletters, blogs, and media releases.
• Manage communication efforts and ensure dissemination of accurate and pertinent information.
• Maintain an active presence on social media platforms, including graphic design and content development.

Additional duties and responsibilities as assigned by the Assistant Dean for Student Affairs.

Qualifications

• Ability to gather data, compile information, and prepare reports.
• Ability to make administrative/procedural decisions and judgments.
• Organization skills.
• Ability to analyze course prerequisites, certification, and/or curriculum/graduation requirements.
• Ability to use independent judgment and to manage and impart confidential information.
• Ability to develop and deliver presentations to students and parents.
• Ability to work effectively with diverse populations.
• Ability to communicate effectively, both orally and in writing.
• Ability to work with others in the development of recruitment brochures, flyers, and presentations.
• Skills in working face-to-face and in virtual settings.
• Skills in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
• Ability to plan, assess, and evaluate programs as related to student recruitment efforts.
• Program planning and implementation skills.
• Knowledge of student recruitment and retention issues.
• Skill in the configuration and use of computerized programs as related to pharmacy admissions processes.
• Ability to provide leadership and guidance to administrative support staff and /or students.

Salary Range

$38,722 - $50,339; Salary is commensurate with education, experience, and internal equity.

Education

• Bachelor’s Degree
• Master’s Degree

Experience

• 1 + years college/professional school recruiting and admissions experience preferred.
• 3+ years college/professional school recruiting, advising, and admissions experience.

Special Instructions Summary

Supplemental Questions

• *Do you have a Bachelor's Degree?

Applicant Documents

• Resume
• Cover Letter