Real Estate Branch Manager
PenFed Credit Union · Frederick, MD · 1 mo ago
Management$52k–$135k/yrFull-time
We need to output HTML fragment only, with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: Job Overview (we can treat as About the role). Responsibilities (present). Qualifications (present). Benefits (present). Pay (present). Schedule? Not mentioned. Skills? Not explicit separate; maybe part of qualifications. We'll not create empty sections.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate: Reasonable accommodations..., This is not intended..., etc. Also remove EEO, contact HR, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to extract content.
Let's parse:
Job Overview paragraph: "Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a Real Estate Branch Manager to work onsite at our Frederick, Maryland office. The purpose of this job is to ensure continual branch growth through the implementation of unique marketing and business development strategies as well as build the foundation for strong business relationships through the recruitment, training and oversight of independent contractor real estate agents and staff. This position will oversee the continued success of the branch by ensuring compliance with regulations, management of branch office real estate transactions & escrow responsibilities."
That's About the role.
Responsibilities: list of duties after "Responsibilities". There's a line: "Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned." We'll remove that boilerplate.
Then list of responsibilities sentences (many). We'll need to put them in
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: Job Overview (we can treat as About the role). Responsibilities (present). Qualifications (present). Benefits (present). Pay (present). Schedule? Not mentioned. Skills? Not explicit separate; maybe part of qualifications. We'll not create empty sections.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate: Reasonable accommodations..., This is not intended..., etc. Also remove EEO, contact HR, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to extract content.
Let's parse:
Job Overview paragraph: "Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a Real Estate Branch Manager to work onsite at our Frederick, Maryland office. The purpose of this job is to ensure continual branch growth through the implementation of unique marketing and business development strategies as well as build the foundation for strong business relationships through the recruitment, training and oversight of independent contractor real estate agents and staff. This position will oversee the continued success of the branch by ensuring compliance with regulations, management of branch office real estate transactions & escrow responsibilities."
That's About the role.
Responsibilities: list of duties after "Responsibilities". There's a line: "Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned." We'll remove that boilerplate.
Then list of responsibilities sentences (many). We'll need to put them in - . Each bullet likely a duty. We'll split by sentences? The instruction: Use
- for any list of duties/requirements/benefits. So we can make each duty a
- . We'll need to capture all duties.
Let's extract duties from the text after that line until "Qualifications". The text:
"Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures.Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers.Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations.Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas.Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies.Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance.Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability.Create and manage the agent-training schedule and hold agents accountable.Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked.Manage cultivation of Internet leads from acquisition to conversion.Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance.Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments.Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion.Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution."
We need to split into separate items. Each sentence seems separated by a period but sometimes missing spaces. We'll just split by periods and trim.
Let's list:
1. Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures
2. Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers
3. Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations
4. Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas
5. Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies
6. Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance
7. Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability
8. Create and manage the agent-training schedule and hold agents accountable
9. Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked
10. Manage cultivation of Internet leads from acquisition to conversion
11. Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance
12. Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments
13. Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion
14. Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution
Now Qualifications section: after "Qualifications". Text:
"Equivalent combination of education and experience is considered. Bachelor's Degree in a related field.Minimum of five to seven (5-7) years' experience in a Real Estate and management function.Experiencing using A.I. tools preferred. Supervisory Responsibility This position may directly supervise employees. Licenses and Certifications Licensure as Real Estate Broker with the appropriate Real Estate Board. Membership in the following:State Association of RealtorsLocal Association of RealtorsNational Association of RealtorsWork Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Limited travel to various worksites is required."
We need to extract substantive info. Remove boilerplate like "Supervisory Responsibility This position may directly supervise employees." That's substantive? It's a statement about supervisory responsibility; we can keep as a bullet maybe. But it's not a list; we can put in
. However we need to use
- for any list of duties/requirements/benefits. Qualifications is a list of requirements; we can bullet them.
Let's parse:
- Equivalent combination of education and experience is considered.
- Bachelor's Degree in a related field.
- Minimum of five to seven (5-7) years' experience in a Real Estate and management function.
- Experience using A.I. tools preferred. (Note typo "Experiencing" but we keep meaning)
- Licensure as Real Estate Broker with the appropriate Real Estate Board.
- Membership in the following: State Association of Realtors, Local Association of Realtors, National Association of Realtors.
- Work Environment: While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. (Note the asterisk line about most roles require... we can incorporate)
- Travel: Limited travel to various worksites is required.
Also "Supervisory Responsibility This position may directly supervise employees." Could be a requirement; we can include as bullet.
We'll create bullets for each.
Now Benefits section: after "Benefits". Text:
"At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities."
We need to make a list of benefits. Could bullet each item.
Let's extract:
- Comprehensive health, dental, and vision plans
- Paid time off
- Family-friendly benefits like paid parental leave, care support, and fitness center access
- Financial wellness features: 401(k) match, employee loan discounts, fully paid life and disability coverage
- Education assistance
- Community involvement
- Volunteer opportunities
We could combine some but okay.
Pay section: after "Pay Transparency". Text:
"The anticipated starting salary range for this role is $ 52,200.00 - $ 134,849.00 This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval. This position includes incentive plan compensation."
We need to include Pay section with that info.
Schedule: not present, so omit.
Now we need to output HTML fragment with
headings for each section we include: About the role, Responsibilities, Qualifications, Benefits, Pay.
We must not include empty sections.
We need to wrap prose in
. For sections with lists, we can have
then - ... For About the role, it's prose, so
.
Now ensure we don't include boilerplate like "Reasonable accommodations may be made..." etc. We removed.
Also remove EEO etc.
Now produce HTML.
Let's craft:
About the role
Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a Real Estate Branch Manager to work onsite at our Frederick, Maryland office. The purpose of this job is to ensure continual branch growth through the implementation of unique marketing and business development strategies as well as build the foundation for strong business relationships through the recruitment, training and oversight of independent contractor real estate agents and staff. This position will oversee the continued success of the branch by ensuring compliance with regulations, management of branch office real estate transactions & escrow responsibilities.
Responsibilities
- Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures
- Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers
- Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations
- Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas
- Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies
- Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance
- Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability
- Create and manage the agent-training schedule and hold agents accountable
- Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked
- Manage cultivation of Internet leads from acquisition to conversion
- Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance
- Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments
- Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion
- Aid independent contractor real estate agents in obtaining
- for any list of duties/requirements/benefits. So we can make each duty a
- . We'll need to capture all duties.
Let's extract duties from the text after that line until "Qualifications". The text:
"Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures.Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers.Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations.Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas.Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies.Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance.Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability.Create and manage the agent-training schedule and hold agents accountable.Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked.Manage cultivation of Internet leads from acquisition to conversion.Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance.Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments.Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion.Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution."
We need to split into separate items. Each sentence seems separated by a period but sometimes missing spaces. We'll just split by periods and trim.
Let's list:
1. Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures
2. Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers
3. Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations
4. Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas
5. Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies
6. Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance
7. Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability
8. Create and manage the agent-training schedule and hold agents accountable
9. Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked
10. Manage cultivation of Internet leads from acquisition to conversion
11. Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance
12. Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments
13. Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion
14. Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution
Now Qualifications section: after "Qualifications". Text:
"Equivalent combination of education and experience is considered. Bachelor's Degree in a related field.Minimum of five to seven (5-7) years' experience in a Real Estate and management function.Experiencing using A.I. tools preferred. Supervisory Responsibility This position may directly supervise employees. Licenses and Certifications Licensure as Real Estate Broker with the appropriate Real Estate Board. Membership in the following:State Association of RealtorsLocal Association of RealtorsNational Association of RealtorsWork Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Limited travel to various worksites is required."
We need to extract substantive info. Remove boilerplate like "Supervisory Responsibility This position may directly supervise employees." That's substantive? It's a statement about supervisory responsibility; we can keep as a bullet maybe. But it's not a list; we can put in
. However we need to use
- for any list of duties/requirements/benefits. Qualifications is a list of requirements; we can bullet them.
Let's parse:
- Equivalent combination of education and experience is considered.
- Bachelor's Degree in a related field.
- Minimum of five to seven (5-7) years' experience in a Real Estate and management function.
- Experience using A.I. tools preferred. (Note typo "Experiencing" but we keep meaning)
- Licensure as Real Estate Broker with the appropriate Real Estate Board.
- Membership in the following: State Association of Realtors, Local Association of Realtors, National Association of Realtors.
- Work Environment: While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. (Note the asterisk line about most roles require... we can incorporate)
- Travel: Limited travel to various worksites is required.
Also "Supervisory Responsibility This position may directly supervise employees." Could be a requirement; we can include as bullet.
We'll create bullets for each.
Now Benefits section: after "Benefits". Text:
"At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities."
We need to make a list of benefits. Could bullet each item.
Let's extract:
- Comprehensive health, dental, and vision plans
- Paid time off
- Family-friendly benefits like paid parental leave, care support, and fitness center access
- Financial wellness features: 401(k) match, employee loan discounts, fully paid life and disability coverage
- Education assistance
- Community involvement
- Volunteer opportunities
We could combine some but okay.
Pay section: after "Pay Transparency". Text:
"The anticipated starting salary range for this role is $ 52,200.00 - $ 134,849.00 This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval. This position includes incentive plan compensation."
We need to include Pay section with that info.
Schedule: not present, so omit.
Now we need to output HTML fragment with
headings for each section we include: About the role, Responsibilities, Qualifications, Benefits, Pay. We must not include empty sections. We need to wrap prose in
. For sections with lists, we can have
then
- ... For About the role, it's prose, so
. Now ensure we don't include boilerplate like "Reasonable accommodations may be made..." etc. We removed. Also remove EEO etc. Now produce HTML. Let's craft:
About the role
Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a Real Estate Branch Manager to work onsite at our Frederick, Maryland office. The purpose of this job is to ensure continual branch growth through the implementation of unique marketing and business development strategies as well as build the foundation for strong business relationships through the recruitment, training and oversight of independent contractor real estate agents and staff. This position will oversee the continued success of the branch by ensuring compliance with regulations, management of branch office real estate transactions & escrow responsibilities.
Responsibilities
- Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures
- Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers
- Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations
- Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty Texas
- Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies
- Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance
- Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability
- Create and manage the agent-training schedule and hold agents accountable
- Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked
- Manage cultivation of Internet leads from acquisition to conversion
- Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance
- Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments
- Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion
- Aid independent contractor real estate agents in obtaining
- ... For About the role, it's prose, so
- for any list of duties/requirements/benefits. Qualifications is a list of requirements; we can bullet them.
Let's parse:
- Equivalent combination of education and experience is considered.
- Bachelor's Degree in a related field.
- Minimum of five to seven (5-7) years' experience in a Real Estate and management function.
- Experience using A.I. tools preferred. (Note typo "Experiencing" but we keep meaning)
- Licensure as Real Estate Broker with the appropriate Real Estate Board.
- Membership in the following: State Association of Realtors, Local Association of Realtors, National Association of Realtors.
- Work Environment: While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. (Note the asterisk line about most roles require... we can incorporate)
- Travel: Limited travel to various worksites is required.
Also "Supervisory Responsibility This position may directly supervise employees." Could be a requirement; we can include as bullet.
We'll create bullets for each.
Now Benefits section: after "Benefits". Text:
"At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities."
We need to make a list of benefits. Could bullet each item.
Let's extract:
- Comprehensive health, dental, and vision plans
- Paid time off
- Family-friendly benefits like paid parental leave, care support, and fitness center access
- Financial wellness features: 401(k) match, employee loan discounts, fully paid life and disability coverage
- Education assistance
- Community involvement
- Volunteer opportunities
We could combine some but okay.
Pay section: after "Pay Transparency". Text:
"The anticipated starting salary range for this role is $ 52,200.00 - $ 134,849.00 This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval. This position includes incentive plan compensation."
We need to include Pay section with that info.
Schedule: not present, so omit.
Now we need to output HTML fragment with