Real Estate Branch Manager

Responsibilities

• Manage the functions of the branch to ensure efficient and cost effective operation by implementing the necessary systems, programs, policies and procedures.
• Develop business goals and strategies to meet objectives set by the PenFed Realty Board of Managers.
• Provide oversight and training to independent contractor real estate agents areas of residential brokerage including sales and marketing, business development, finance, agency, listings, contracts, ethics and governmental regulations.
• Recruit new agents, develop growth programs, train and retain independent contractor real estate agents to affiliate with PenFed Realty.
• Create value propositions for PenFed Realty, work with PenFed marketing staff to design and implement effective marketing/business development strategies.
• Hold individual bi-monthly lead accountability reviews with each agent and coach them for successful management and conversion of leads while providing action plans to improve performance.
• Lead daily Sales Huddles with the branches team of agents, providing guidance and accountability.
• Create and manage the agent-training schedule and hold agents accountable.
• Create and maintains CRM lead communication campaigns (drip campaigns, text messages, phone scripts, email responses) are followed up with and tracked.
• Manage cultivation of Internet leads from acquisition to conversion.
• Create and actively audit ad sources in the CRM ensuring all leads are routed properly and all resources are fully utilized and optimized to ensure peak performance.
• Consistently identify, create and manage ways to nurture and follow-up with viable lead to convert into scheduled appointments.
• Create, test and implement scripts, texts, emails, and drip campaigns to continually improve lead responses ultimately resulting in lead conversion.
• Aid independent contractor real estate agents in obtaining client listings and contracts and assist in transaction management and conflict resolution.
• Review competitive market practices and makes recommendations concerning adjustments to programs in related areas.

Qualifications

• Equivalent combination of education and experience is considered.
• Bachelor’s Degree in a related field.
• Minimum of five to seven (5-7) years’ experience in a Real Estate and management function.
• Experience using A.I. tools preferred.