Publisher [Social Media]

About the role

The Publisher [Social Media] will be responsible for defining, leading, and executing social-first strategies that elevate travel deals and production content across various platforms.

Responsibilities

• Motivate and lead social media strategies that enhance travel deals and production content.
• Translate newsletters and website/blog content into innovative, platform-native formats to drive engagement, traffic, and conversions.
• Conceptualize, test, and iterate content formats to shape audience behavior and amplify brand presence.
• Leverage user-generated content and emerging trends to enhance campaigns and boost authenticity.
• Guide Production, Marketing, and Sales teams to ensure content aligns with strategic goals and high-value campaigns.
• Analyse performance metrics, evaluate ROI, and optimize content based on data-driven insights.
• Be comfortable appearing on camera and hosting short-form and long-form video content for Travelzoo's social media channels.

Requirements

• A professional with 7+ years of hands-on social media experience in travel, lifestyle, or digital content, with proven strategic leadership.
• A passion for travel and lifestyle content, with exceptional storytelling instincts and trend awareness.
• An excellent communicator, capable of influencing multiple stakeholders and crafting compelling messaging.
• A highly organized and proactive individual, able to oversee multiple campaigns and strategic initiatives simultaneously.
• A curious and forward-thinking individual, always exploring new platforms, formats, and creative opportunities.
• A degree-educated in journalism, communications, marketing, or a related field.

Qualifications

• Proven track record of success in social media management.
• Experience in creating engaging content for social media platforms.
• Strong analytical skills to monitor and optimize content performance.
• Ability to work collaboratively with cross-functional teams.
• Excellent communication and interpersonal skills.

Skills

• Strategic thinking and planning.
• Content creation and optimization.
• Analytics and data-driven decision-making.
• Collaboration and teamwork.
• Communication and presentation skills.

Benefits

• One of our travel deals each year, with additional vacation days and a travel budget.
• Complimentary access to a fully equipped gym within our office building.
• Employee awards for achievements.
• Flat hierarchies for entrepreneurial opportunities.
• Competitive compensation and benefit packages.

Pay

$90,000 - $100,000

Schedule

Full-time position