Publicity & Marketing Manager, Simon & Schuster

Responsibilities

• Create and execute integrated marketing and publicity campaigns for frontlist and select backlist religion and spirituality titles.
• Create audience-driven campaigns spanning media, influencer outreach, church and ministry partnerships, social media, podcast strategy, paid marketing, events, and reader community engagement.
• Cultivate and maintain relationships with Christian media outlets, Christian thought leaders, faith-based influencers, podcasters, pastors, ministry organizations, booksellers, and conference organizers.
• Secure national, regional, and niche publicity opportunities across print, digital, broadcast, podcast, and Christian media platforms.
• Collaborate closely with editors, authors, agents, sales teams, and external partners to position titles for maximum visibility and market impact.
• Identify emerging trends and audience opportunities within Christian lifestyle, spirituality, devotionals, and faith-adjacent culture.
• Support author platform development and strategic brand-building initiatives.
• Oversee campaign budgets, timelines, analytics, and reporting.
• Coordinate conference presence, speaking opportunities, launch events, and faith-community outreach efforts.
• Partner with sales teams to support relationships with Christian retailers, independent bookstores, and specialty accounts.

Qualifications

• 5+ years of experience in book publishing, publicity, marketing, media, or related communications fields.
• Demonstrated experience marketing books or products to Christian or faith-based audiences.
• Strong existing relationships across Christian media, ministries, churches, faith influencers, podcasts, conferences, and/or religious publishing networks.
• Deep familiarity with Christian brands / influencers and faith publishing landscape.
• Proven ability to develop and execute successful multi-platform marketing and publicity campaigns.
• Strong communication, organizational, and project management skills.
• Passion for books, storytelling, culture, and faith-centered conversations.
• Experience working with author brands and audience development strategies preferred.
• Knowledge of social media strategy, influencer marketing, and digital audience engagement.
• Proficiencies with social media platforms (META, TikTok, YouTube, etc) and Canva (or similar design services).
• Collaborative, creative, entrepreneurial mindset with strong attention to detail.