PUBLICITY & MARKETING MANAGER, FOOD

SUMMARY

Workman Publishing, Artisan Books, and Black Dog & Leventhal are hiring a Publicity & Marketing Manager or Senior Publicity & Marketing Manager to oversee key title marketing campaigns with a focus on our award-winning food and drink list. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely with key stakeholders across the publicity & marketing department, company, and sales department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed
• Create, implement and measure innovative publicity campaigns to grow sales, raise author/book/product profile and brand awareness
• Analyze the impact of publicity on sales working with sales, marketing and editorial teams
• Organize and accompany authors to publicity events, where applicable
• Deliver high quality author/contributor care at all times
• Liaise closely with editorial, sales and marketing team to ensure fully integrated campaigns
• Deliver presentations of publicity plans at internal meetings
• Pitch books and authors to media contacts and event organizers
• Maintain and share market and media awareness
• Build media relationships and attend seasonal media meetings
• Manage title specific budgets ensuring appropriate allocation of resources, and suggest spend for campaigns

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

• 5+ years prior food & drink focused publicity experience
• Strong established relationships with key media in the food and drink space
• Results-driven, goal-focused, and able to take ownership of and make timely decisions
• Proven ability to manage and prioritize multiple assignments in a fast-paced environment
• High level of professionalism and excellent written and verbal communication and presentation skills
• Broad knowledge of and genuine interest of publishing, media, and influencers in the food and drink category

COMPENSATION

This position is: salaried, varies DOE, $70,000.00 - $80,000.00