Manager, Marketing

Position type: Full timeLocation: Los Angeles, CAApplication process: please submit your resume and a single paragraph explaining why you’re the right person for this role The Manager, Marketing is responsible for executing the marketing strategies across Joint Venture’s slate of films. This role requires you to think beyond conventional marketing playbooks and create pathways to engage audiences directly. You’ll obsess over what makes audiences tick – their interests, their identities, and their behaviors – and build bespoke marketing campaigns that transform those insights into viewership and fandom. The ideal candidate is a digitally native and culturally savvy storyteller, with a strong aesthetic eye, excellent writing skills, and deep knowledge of traditional and emerging marketing channels. We’re looking for people who are passionate, curious, and relentless, and who thrive in a fast-paced, entrepreneurial environment. You'll report directly to the CEO and work closely with the Chief Creative Officer, shaping how Joint Venture connects culture-defining films to their audiences. Key Responsibilities Strategy & ReportingDevelop marketing strategies for each film release, including overall branding and the organic and paid media strategies, working closely with the CEO and COOSet campaign KPIs for each release, and track and report reach, engagement, conversion, and return on spendDecode data into actionable insights and specific recommendations to optimize creative, audience targeting, and media spend in real timeDeliver post-campaign reports and contribute to release post-mortems with the Chief of Staff, so learnings carry into future campaignsSupport acquisitions by developing marketing concepts and cost estimates for target titles Marketing AssetsOwn the creation, delivery, and management of all marketing assets for each film, including trailers, posters, key art, stills, clips, featurettes, EPKs, social content, press materials, discussion guides, in-venue displays, and merchandiseShape the marketing campaign and specific assets across every stage of release – theatrical, events, digital, physical media, and awardsDevelop original content and concepts that transcend traditional promotional materials, created in partnership with filmmakers, talent, and audiencesWrite clear creative briefs for vendors and partners, and manage the feedback process on cuts, design, key art, and copyHire and manage a bench of creative vendors such as trailer houses, editors, designers, and freelancersRun the review and approval process with Joint Venture stakeholders and filmmakersBuild and manage the asset schedule and budget for each release, and make sure every deliverable meets exhibitor, platform, and partner specsRoute materials through legal, guild, and MPA review, and confirm clearancesProduce partner assets and toolkitsMaintain the company's library of marketing assets, and manage delivery of assets and metadata to distribution partners Owned ChannelsManage Joint Venture's and each film's social accounts, including industry-specific channels such as IMDb and LetterboxdDeploy and manage film websites, working closely with web designerDeploy direct-to-audience communications via newsletter and other channels MediaCreate and manage the release calendar for marketing materials and organic social posts to amplify press and maximize social pickupSet the paid media strategy for each release – channels, targeting, timing, and budget – and execute it directly or with media agenciesSet and execute the earned media strategy for each release, in coordination with publicistsPlan paid and organic activity together so each amplifies the otherManage campaigns day to day across social, search, online video, AI chatbots and other platforms, and optimize creative and spend based on performanceRun paid creator and influencer partnerships that fit each film's audienceIdentify, vet, hire, and manage media vendors and platformsIdentify and engage with cultural moments that are relevant to the films and talent, with a particular focus on surfacing non-obvious opportunities About Joint VentureJoint Venture is an independent film distribution company where each project is treated as a true joint venture: We build coalitions with filmmakers, audiences, and partners to create great experiences for everyone. Joint Venture films define and drive culture, demand conversations, and speak directly to communities. We are looking for passionate, curious, relentless people who…… value storytelling and storytellers.… are expert communicators.… run towards challenges, and see opportunities where others see problems. … embrace experimentation, and are not afraid to be uncomfortable. Qualifications5+ years of marketing experience in film, media, or entertainmentTrack record of working on feature film release campaigns from start to finish, with hands-on experience designing creative, writing copy, buying media, and analyzing resultsDiscerning creative taste and marketing instincts that translate naturally into clear, actionable insights and notesExceptional project management skills with a track record of running campaigns across multiple stakeholders and timelinesFluency in how social platforms and creator communities work, and in how paid and organic media support each otherHands-on experience running paid social and digital campaigns, and working with media agenciesExcellent storytelling and writing, evident in presentations, communications, marketing collateral, and social contentHighly organized with strong attention to detailProficiency with Canva, Adobe Creative Suite, Microsoft Office, Airtable, and Google WorkspaceEligibility to work in the United States CompensationThe salary range for this role is $80,000-$90,000 per year + employee stock options and performance bonuses. Our benefits package includes medical, dental, and vision insurance for employees and their families, 401(k), and paid time off (vacation, sick leave, and public holidays).