Manager, Marketing

The user wants me to reformat a job posting into clean, well-structured semantic HTML. I need to follow the rules: 1. Use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) 2. Use

• for lists,

  for prose 3. Do NOT repeat job title as heading 4. Do NOT put Job ID/requisition numbers as headings 5. Preserve ALL substantive information 6. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions) 7. Include section ONLY when posting has real, specific content for it 8. Never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") 9. Never create Pay/Schedule/Benefits sections unless posting actually states them 10. Prefer few substantive sections over many thin ones 11. Output ONLY HTML fragment — no /, no markdown code fences Let me analyze the job posting content: The posting has: - "What We Offer" section with benefits and pay info - "Primary Responsibilities" section with many bullet points - "Minimum Qualifications" section with list - Additional benefits list at the end - EEO statement (boilerplate, should remove) - Job Category (metadata, should fold into p or drop) I need to structure this into appropriate sections. Possible sections: - About the role (maybe a brief intro? The posting starts with "AAA Club Alliance is hiring for a Marketing Manager to join our team!" but that's just intro. Could include a short paragraph about the role.) - Responsibilities (Primary Responsibilities) - Requirements/Qualifications (Minimum Qualifications) - Benefits (What We Offer + additional benefits list) - Pay (salary range mentioned) - Schedule (hybrid schedule mentioned) But note: "What We Offer" includes pay, schedule, benefits. The additional benefits list at the end repeats some. I should combine benefits into one Benefits section. Pay and Schedule could be separate sections if they have specific info. The salary range: "Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921*" and note about base pay range guideline. That's specific pay info, so include Pay section. Schedule: "Hybrid schedule (3 days on-site weekly)" - specific, so include Schedule section. Benefits: many listed. Should include Benefits section. Responsibilities: long list, use ul li. Qualifications: list, use ul li. Now, the posting has "Primary Responsibilities" and "Minimum Qualifications" headings. I'll map to Responsibilities and Qualifications. Also, there's a paragraph about base pay range guideline. That can go in Pay section. The additional benefits list at the end: "Full time Associates are offered a comprehensive benefits package that includes: ..." This duplicates some but adds more (parental leave, PTO specifics, volunteer day, learning reimbursement). I'll combine all benefits into one Benefits section. EEO statement: remove. Job Category: drop. Now, structure:

  About the role

  AAA Club Alliance is hiring for a Marketing Manager to join our team!

  But the instruction: "Do NOT repeat the job title as a heading (the page already shows it)". The job title is "Marketing Manager". The page already shows it, so I shouldn't include it as heading. But "About the role" is a generic heading. The posting doesn't have an explicit "About the role" section, but I can create a brief intro paragraph. However, the rule: "include a section ONLY when the posting has real, specific content for it". The posting has a one-sentence intro. That might be too thin. Maybe I can skip "About the role" and just start with Responsibilities? But the user example includes "About the role" as a possible heading. I think it's okay to include a short paragraph under "About the role" if there's content. The posting says "AAA Club Alliance is hiring for a Marketing Manager to join our team!" That's not very substantive. Could fold into a paragraph before sections? But the output should be HTML fragment with sections. I'll include a brief About the role with that sentence. Alternatively, I could omit About the role and start with Responsibilities. The rule: "Prefer a few substantive sections over many thin ones." So maybe skip About the role. Let's see: The posting has "What We Offer" which includes pay, schedule, benefits. That's three sections. Then "Primary Responsibilities" and "Minimum Qualifications". That's five sections. That's fine. I'll create sections: Responsibilities, Qualifications, Benefits, Pay, Schedule. But note: The "What We Offer" includes pay and schedule. I'll separate them. Now, for Benefits: combine both lists. Use ul li. For Pay: include salary range and note. For Schedule: hybrid schedule. For Responsibilities: list all bullet points. The responsibilities are written as sentences separated by periods. They are not bullet points in the source but each line seems a separate duty. I'll split them into list items. The text: "Develop integrated membership marketing, campaign and go-to-market strategies that drive acquisition, membership growth and measurable business results." etc. Each sentence ends with a period. I'll treat each as a list item. Similarly for Qualifications: each line is a bullet. Now, write HTML. Important: No markdown code fences. Just HTML fragment. Let's craft. First, Responsibilities section:

  Responsibilities

  • Develop integrated membership marketing, campaign and go-to-market strategies that drive acquisition, membership growth and measurable business results.
  • Define campaign messaging, content and promotional strategies that communicate the value of AAA Membership and improve conversion.
  • Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners and external agencies to ensure coordinated execution.
  • Identify and activate opportunities across AAA business lines and strategic partnerships to support membership acquisition and growth.
  • Provide direction and coaching to marketing associates, aligning team priorities with business goals.
  • Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA in the retail stores and or partners.
  • Responsible for leading the strategy, development and implementation of all tactical marketing strategies.
  • Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.
  • Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.
  • Monitors actual new business results versus plan (holistically and by marketing tactic) and responds to both positive and negative trends with revised tactics.
  • Works closely with the Business Line, Sales Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.
  • Assesses existing programs and recommends strategies and tactics to help create broad impact, scalable and efficient marketing strategies to drive growth across ACA.
  • Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals.
  • Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.
  • Indirectly manages and directs ACA Marketing Partners such as MBA, eBusiness and Account Teams on strategy and day to day activities. May also directly supervise lower level Marketing personnel.
  • Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the product messaging across all channels.
  • Partners with internal legal counsel for review of all marketing materials.
  • Partners with Agents / Associates, Sales Managers and Business Line Leadership to create new business events, partnerships and programs.
  • Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.
  • Owner 3rd party partner relationships, building solid, effective relationships to help achieve business goals, an improved Member experience and to effectively run the day to day business.
  • Builds strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.
  • Works with external organizational partners and internal and external teams to create and implement marketing materials for products including direct mail, creative assets, email and SEM programs, etc. and to measure the effectiveness of each program.
  • Oversees all programs and initiatives that transpire through the marketing services department or external partner services (related to the designated business line) such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, internal incentives, client proposals and problem solving.
  • Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts.
  • As a member of the larger Corporate Marketing Team, works to develop partnerships within the team to optimize marketing efforts.
  • Presents new strategies for acquiring new audiences and retaining existing to senior management.
  • Understands and maximizes target audience segmentation throughout all marketing tactics to implement a multi-tiered target audience strategy for product acquisition efforts.
  • Works with AAA National and other stakeholders regarding the dashboard metrics.
  • Coordinates tactical marketing programs with Corporate Marketing.
  • Communicates with outside vendors regarding advertising and marketing.
  • Develops and executes on messaging based on the marketing customer journey (Awareness, Consideration, Conversion and Optimization).
  • Other duties as assigned.
  Qualifications:

  Qualifications

  • Bachelor's degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
  • 7+ years' applicable experience.
  • 5+ years' experience with direct marketing, broad-based media, and digital marketing.
  • Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
  • Superior written and oral communication skills.
  • Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
  • Flexibility to quickly adapt to changes in priorities.
  • Ability to interact with senior management.
  • Ability to multi-task and manage multiple projects at one time.
  • Ability to analyze results and identify and implement strategies to improve business results.
  • Proven planning and budgeting skills.
  • Strong interpersonal and leadership skills.
  • A high degree of professionalism and integrity.
  • Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).
  • Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.
  • Ability to mentor and lead others.
  Benefits: combine both lists. First list from "What We Offer": - Competitive annual salary (but that's pay) - Annual Bonus Eligibility - Hybrid schedule (3 days on-site weekly) (that's schedule) - Comprehensive health benefits package - Generous accrued paid time off + 8 paid holidays - 401(K) plan with company match up to 7% - Professional development opportunities and tuition reimbursement - Paid time off to volunteer & company-sponsored volunteer events throughout the year - Other benefits include a free AAA Premier Membership, Health & Wellness