Public Relations Director

Responsibilities

• Develop and lead an integrated PR strategy aligned to enterprise priorities, brand positioning, and growth objectives.
• Serve as a trusted advisor to executive leadership on corporate narrative, messaging, and communications strategy.
• Lead high-impact PR programs spanning earned media, awards, speaking platforms, and thought leadership initiatives.
• Establish and oversee measurement frameworks that assess the reach, quality, and business impact of earned media.
• Partner across marketing, product marketing, and executive leadership to ensure aligned messaging and coordinated campaign execution.
• Shape communications strategies for major corporate initiatives, product launches, and high-visibility announcements.
• Ensure message consistency and strategic alignment across digital, social, and corporate communication channels.
• Cultivate and leverage senior-level relationships across top-tier healthcare, business, and technology media, with an established network both within and beyond healthcare.
• Lead proactive media engagement that secures high-value coverage, executive interviews, and strategic visibility opportunities.
• Position senior executives as credible, differentiated thought leaders on priority market and industry topics.
• Lead responses to media inquiries and serve as a company spokesperson when appropriate.
• Oversee the development of press releases, bylines, media pitches, and executive communications that advance the company narrative.
• Ensure clear, consistent, and differentiated messaging across all external communications channels.
• Translate complex data, analytics, and healthcare solutions into compelling narratives for key external audiences.
• Develop and maintain crisis communications strategies that protect and strengthen the company’s reputation.
• Serve as a core member of the crisis response team, leading communications for high-stakes situations.
• Monitor the media landscape to identify emerging risks, issues, and strategic opportunities.

Qualifications

• 7–10 years of experience in public relations and/or corporate communications, preferably in healthcare or technology.
• Proven success leading strategic PR programs and securing top-tier media coverage.
• Exceptional writing, storytelling, and executive communications skills.
• Bachelor’s degree in marketing or related field, or equivalent experience.
• Reliable, driven, and able to prioritize and deliver high-quality work under deadlines.
• Effective collaborator across all levels, including senior leadership.
• Excellent written and verbal communication skills.
• Strong problem-solving, independent judgment, and solution-oriented thinking.