Programmatic Media Manager, Part Time

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. Proficiency in spoken and written English at an advanced level is required for this role.

About the Role

The Programmatic Media Manager will drive performance, strategy, and account growth for major multi-channel paid media clients. Reporting directly to the Programmatic Supervisor, this role supports media strategy, planning, execution, analysis, and reporting while serving as the subject matter expert in internal and client-facing meetings. You will deploy paid media strategies across multiple channels, guide an internal team toward driving business growth, and confidently defend critical elements of the work.

Responsibilities

• Successfully manage designated paid media accounts, meeting pacing and KPI requirements based on set goals and performance expectations.
• Collaborate with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency requirements, improving Paid Media’s contribution to business success.
• Actively work to increase billing and channel support for existing media accounts and propose opportunities to expand media coverage for new accounts.
• Continually learn new strategies, test new platforms, and expand Cardinal’s paid media offerings.
• Serve as the primary point of contact internally and externally for all ‘owned’ accounts, ensuring pacing and performance.
• Generate reports, write insights, and communicate with clients for designated accounts.
• Maintain held accounts, including optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Contribute to Paid Media strategy for assigned accounts, working with the Media Supervisor as needed.
• Lead strategic ideation, designing and adjusting campaign strategies to meet client business goals and internal objectives.
• Design and deploy tests in accounts on a monthly and quarterly cadence (structural, targeting, creative, messaging, conversion, etc.).
• Continually test, verify, and improve full-funnel structures.

Requirements

• 2-5+ years of Paid Media experience.
• Experience managing multiple paid media accounts with budgets ranging between $200K–$1M per month.
• Extensive experience in campaign management and strategy across programmatic ad platforms, including DSPs (Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, etc.), DMPs, and other data and ad tech partners.
• Experience directly managing campaigns and working with partners via managed service.
• Experience with full-funnel strategy, lead generation, and measuring incremental lift.
• Proficiency with Google Analytics, GTM, conversion, and optimization strategy (GA4 knowledge a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.
• Client relationship management experience, including reporting insights and optimizing toward client business goals.

Key Performance Indicators (KPIs)

• Manage a full workload indicated by $30K revenue per employee.
• Maintain 90% client retention, evaluated biannually.
• Pace within 98% of budget goal.
• Reach conversion goals within 95% of target.
• Complete 100% of deliverables/tasks on time or proactively communicate delays.

Most Important Things (MITs)

• Strategically manage and communicate performance insights.
• Excellence in channel production and account performance.
• Strong client and team communication.