Media Manager (Programmatic & Paid Social)

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML is a Leader in the Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network spans 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About the role

As a Media Manager, you will oversee cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, while maintaining and analyzing campaign performance data. This role supports an automotive client and ensures timely, accurate campaign delivery across the team.

Responsibilities

• Manage client paid media campaigns, including strategy, RFPs, trafficking, pacing, optimizations, and reporting.
• Collaborate with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, and other channels.
• Create and refine internal and client-facing performance reports, providing in-depth campaign analyses.
• Deliver frequent progress reports on online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for junior team members, ensuring deadlines are met.
• Present recommendations to managers, clients, and prospects.
• Actively manage optimizations to drive client success.
• Assist in tagging, tracking URLs, and executing media plans within DSPs, publishers, networks, and managed partner platforms (e.g., Google Ads, Meta Ads, Amazon, Trade Desk, DV360).

Requirements

• 1–3 years of experience in programmatic or paid social media activation; agency experience preferred.
• Hands-on experience with Programmatic DSPs (Amazon, DV360, TradeDesk, or similar) and Paid Social Ads Managers (Meta, TikTok, LinkedIn).
• Familiarity with conversion tracking methodologies and web analytics tools (Google Analytics, Omniture, Coremetrics).
• Experience with DCM Trafficking and Reporting or other third-party ad servers.
• Ability to work effectively with cross-functional teams.

Skills

• Excellent interpersonal, written, and verbal communication skills.
• Ability to manage multiple assignments and resolve conflicting priorities.
• Strong problem-solving skills and creative thinking in a dynamic, client-centered environment.
• Quantitative analytical skills, including comfort working with large datasets and managing campaigns across multiple accounts.

Pay

The base salary range for this position is $45,000–$100,000 USD.

Schedule

Hybrid work model with teams in the office an average of four days per week.

Benefits

Competitive benefits package. For details, visit WPP Benefits.