Media Manager (Programmatic & Paid Social)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. This role will support an automotive client, focusing on cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, as well as maintaining and analyzing campaign performance data.

Responsibilities

• Manage client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations, and reporting.
• Collaborate with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, and others.
• Create and refine internal and client-facing performance reports and in-depth analyses of marketing campaigns.
• Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for junior team members; ensure all media plans are in market and deadlines are met.
• Present recommendations to managers, clients, and prospects.
• Actively manage optimizations to assure client success.
• Assist in the management of tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others.

Requirements

• 1-3 years in programmatic or paid social media activation; agency experience preferred.
• Strong understanding and hands-on experience in platforms such as Programmatic DSPs (Amazon, DV360, TradeDesk, or similar) and Paid Social Ads Managers (Meta, TikTok, LinkedIn).
• Familiarity with conversion tracking methodologies.
• Experience working with cross-functional department teams.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Qualifications

• Excellent interpersonal skills, including strong written and verbal communication skills.
• Ability to handle multiple assignments with effective resolution of conflicting priorities.
• Exceptional problem-resolution skills, including the ability to think creatively in developing ideas/solutions in a dynamic, client-centered environment.
• Quantitative analytical skills and aptitude; comfortable working with large data sets and managing campaigns across a large number of accounts.

Pay

The base salary range for this position is $45,000—$100,000 USD.

Schedule

Hybrid approach with teams in the office an average of four days a week.

Benefits

We offer a competitive benefits package. For more details, visit WPP Benefits.