Programmatic Media Supervisor

About the role

The Programmatic Media Supervisor oversees the execution and optimization of programmatic advertising campaigns for pharmaceutical clients. This role requires a detail-oriented leader with a deep understanding of programmatic advertising, data analysis, and campaign management.

Responsibilities

• Oversee the execution and optimization of programmatic advertising campaigns for pharmaceutical clients, ensuring they meet client objectives and deliver strong performance.
• Work closely with cross-functional teams, including Media, Account and Analytics, to develop and implement programmatic strategies that align with business goals and client needs.
• Manage the programmatic resources and all day-to-day planning, buying, and reporting work for a portfolio of pharmaceutical brands, spanning both Healthcare Professional (HCP) and Direct-to-Consumer (DTC)/patient audiences.
• Identify and independently mitigate low-level risk scenarios, accompanied by conflict-resolution actions, and know when to properly engage and escalate issues to senior media team members.
• Understand and help ensure adherence to the Medical, Legal and Regulatory (MLR) review requirements unique to pharmaceutical advertising, along with the platform-specific healthcare advertising policies governing paid media.
• Act as the programmatic point person for specific accounts/brands within the portfolio of business allocated to you; maintain positive relationships with clients, vendors, and agency partners, including internal agency partners.
• Provide media thought leadership and guidance to the team, both to integrated media planning/account teams and when included in client meetings; provide clear direction to the internal programmatic team at planning kickoffs.
• Own the overall proposal, recommendation, and executional output the programmatic team provides for assigned brand(s); independently develop client-facing slides and presentations without the support of creative or design.
• Perform data analysis and optimization and contribute to campaign reporting; identify trends across clients and advertisers; identify compelling media learnings and provide case studies at the end of campaigns and throughout the year.
• Manage programmatic budgets and allocate resources effectively across the portfolio to maximize impact and efficiency.
• Train and mentor Programmatic Traders and Associate Programmatic Traders; lead onboarding for new hires and direct reports; foster a culture of collaboration, accountability, and continuous improvement.
• Stay abreast of new and emerging trends and technologies while authoring industry-centric points-of-view (POVs); constantly think of new solutions to meet clients' brand goals.

Qualifications

• Bachelor's degree or equivalent education plus professional experience required.
• 4-7 years of experience in programmatic advertising, data analysis, and campaign management, including hands-on-keyboard experience.
• Proven experience managing programmatic campaigns and leading programmatic teams.
• Expert in demand-side platforms (e.g., The Trade Desk, DV360, Amazon DSP).
• Expert in third-party verification tools (e.g., DoubleVerify, IAS, MOAT, or other).
• Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient audience targeting.
• Working knowledge of the Medical, Legal and Regulatory (MLR) review process, FDA/OPDP promotional guidance, and platform-specific healthcare advertising policies, and the ability to apply that knowledge across a portfolio of brands.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and creatively, with a focus on innovation and continuous improvement.
• Strong Microsoft Excel skills (including pivot tables, formulas, etc.).
• Strong attention to detail and the QA process, ensuring work is fully vetted before it is deemed final.
• Ability to train and mentor others.
• Expert in independently developing client-facing slides and presentations without the support of creative or design.
• Understanding of how to present media data and information in new and compelling ways.
• Complete understanding of the media process from start to finish; understands the nuanced process of delegating work.
• Ability to work and make decisions independently while understanding one's role within the larger team; does not work in a vacuum.
• Oversees analysis of performance metrics and communicates or proposes optimization recommendations supported by data and insights; identifies trends in data to drive optimization.
• Responsible for campaign audits, executing checks and balances.
• Experience working in a fast-paced, dynamic environment; ability to manage multiple projects and priorities simultaneously.
• Advanced problem-solving skills, prioritization, multitasking, and time management.
• Ability to clearly articulate thoughts, ideas, and concerns as they relate to the greater good of the campaign.