Product Specialist - Audi/Volkswagen

Responsibilities

• Analyze and act on feedback from forums, email marketing, and social media interactions to improve the customer experience by creating and maintaining a best-in-class product catalog for Audi/VW.
• Partner with other product departments on best practices, working with the Sales/Marketing Department on supplying the best product offering.
• Define a clear sales expectation and cannibalization analysis for each product line or product being contemplated for onboarding.
• Write product detail page descriptive copy that is engaging and informative.
• Set the price for the new product that is competitive/compelling to the customer while also following vendor pricing rules.
• Provide sales and after-sales support for Audi/VW products.
• Attractively merchandise products on our customer-facing website with category locations and vehicle fitments.
• Ensure we have accurate forecasting for projected volume, partnering with Supply and Procurement to ensure we have in-stock products.
• Maintain existing Audi/VW product catalog for OEM, aftermarket, and performance products.

Qualifications

Success in this role requires:

• Experience in automotive aftermarket products, particularly Audi/VW.
• Strong analytical skills to gather and interpret customer insights.
• Excellent communication and interpersonal skills to interact with customer-facing teams and vendors.
• Ability to work independently and manage multiple tasks simultaneously.
• Knowledge of product development lifecycle and ability to work closely with marketing and sales teams.
• Understanding of e-commerce platforms and product management tools.