Product Specialist

About the role

We are seeking a highly motivated and technically proficient Product Specialist to serve as the subject matter expert and champion for an assigned product line within Ag Technologies. Unlike our Technical Account Specialists — who are aligned to specific customer accounts — the Product Specialist is aligned to a specific product or product family, carrying deep technical and application-level domain expertise across the entire territory and customer base.

Key Responsibilities

• Product Technical Expertise & Domain Mastery
• Develop and maintain deep technical and application-level expertise on the assigned product line, including hardware, software, firmware, integrations, and field-level application best practices.
• Stay current on all product updates, new releases, roadmap items, and competitive landscape developments for the assigned product.
• Serve as the internal authority on product capabilities, configurations, troubleshooting, and advanced use cases.
• Maintain manufacturer certifications and attend OEM/vendor training programs to ensure the highest level of product competency.
• Field Team Enablement & Support
• Act as the primary technical resource for Technical Account Specialists, Technicians, and Integration Specialists in the field, providing hands-on support for complex installations, configurations, and troubleshooting.
• Develop and deliver product training programs for internal teams — including onboarding for new specialists, seasonal refreshers, and advanced skills workshops.
• Create technical documentation, reference guides, best practice playbooks, and troubleshooting workflows that empower the field team to operate confidently and independently.
• Participate in ride-alongs, joint customer visits, and field support as needed to elevate the team’s product knowledge and customer engagement.
• Market Development & Business Growth
• Identify and pursue new market opportunities for the assigned product line, including new customer segments, crop types, geographies, and application use cases.
• Collaborate with leadership to develop and execute a go-to-market strategy for the product, including pricing recommendations, competitive positioning, and channel strategies (e.g., CNH Retail, OEM partnerships, direct customer engagement).
• Support the sales pipeline by conducting product demonstrations, field days, proof-of-concept trials, and customer-facing technical presentations that advance sales conversations.
• Gather and communicate Voice of Customer (VOC) insights back to leadership and OEM/vendor partners to influence product development and enhancement priorities.
• Marketing & Product Promotion
• Partner with marketing to develop product-specific content — including website resources, social media posts, email campaigns, case studies, white papers, and promotional materials.
• Represent the product at trade shows, industry events, field days, and customer-facing engagements, serving as the company’s product ambassador.
• Ensure all product data, specifications, pricing, and resources are accurate and current across all company platforms (website, CRM, internal knowledge base).
• Monitor industry trends, competitor offerings, and emerging technologies to keep Ag Technologies positioned as a market leader.
• Vendor & OEM Relationship Management
• Serve as the primary liaison between Ag Technologies and the OEM/vendor partner for the assigned product line.
• Communicate product feedback, warranty issues, feature requests, and market intelligence to vendor partners.
• Negotiate and coordinate access to demo equipment, co-op marketing funds, training resources, and other vendor support programs.
• Reporting & Administration
• Track and report on product-related KPIs — including adoption rates, revenue by product, support ticket trends, training completion, and market development activities.
• Maintain accurate records in CRM (Salesforce/P21) for product demonstrations, customer interactions, and pipeline development activities.
• Provide regular updates to leadership on product performance, competitive landscape, and strategic recommendations.

Required Qualifications

• Demonstrated ability to take complex, technical concepts and communicate them in a way that is clear, compelling, and consumable for diverse audiences — including customers, field teams, and leadership. This is the single most important qualification for this role.
• Proven track record of translating technical depth into practical value — whether through training sessions, product demonstrations, written documentation, customer consultations, or presentations. The ability to make complicated ideas simple and actionable is essential.
• Strong technical aptitude with a genuine curiosity and ability to quickly develop deep domain expertise on new products, technologies, and applications — regardless of the specific platform or brand.
• 3+ years of experience in a technical, product support, or customer-facing role within a technology-driven industry. Precision agriculture experience is valued, but candidates with strong technical communication skills from adjacent industries (technology, equipment, engineering, etc.) are encouraged to apply.
• Strong presentation and training skills — comfortable leading product demonstrations, training sessions, and customer-facing engagements of all sizes.
• Proven ability to work independently, manage multiple priorities, and operate effectively across a broad territory.
• Excellent written communication skills — able to create documentation, guides, and marketing content that makes technical information accessible.
• Valid driver’s license and willingness to travel extensively within the assigned territory.

Preferred Qualifications

• 5+ years of experience in precision agriculture technology, product management, or technical sales support.
• Experience with precision agriculture platforms such as Trimble, Precision Planting, Ag Leader, John Deere, or similar ag technology systems.
• Hands-on experience with GPS/GNSS systems, guidance and steering, application control, data management platforms, displays, and related hardware/software.
• Familiarity with CRM platforms (Salesforce, P21) and Microsoft Office Suite.
• Experience developing marketing content, training materials, or go-to-market strategies.
• Bachelor’s degree in Agriculture, Agribusiness, Engineering, Marketing, or a related field — or equivalent field experience.

Key Competencies

• Product Mastery - Deep, expert-level understanding of the assigned product line and its real-world applications
• Technical Problem Solving - Ability to diagnose complex technical issues and develop actionable solutions
• Communication & Translation - Exceptional ability to take complicated technical concepts and make them consumable, clear, and compelling for any audience
• Training & Enablement - Skilled at transferring knowledge to teams of varying experience levels
• Market Awareness - Understands competitive dynamics, customer needs, and emerging trends
• Initiative & Ownership - Self-directed, proactive, and takes full ownership of the product’s success

Career Progression

Level 1: 0–2 years experience; $45–55K base salary; commission 2–5%; total compensation potential $60–80K
Level 2: 2–5 years experience; $55–70K base salary; commission 2–5%; total compensation potential $85–120K
Level 3: 5–8 years experience; $70–85K base salary; commission 3–7%; total compensation potential $120–180K
Master: 8+ years experience; $85–100K base salary; commission 3–7%; total compensation potential $200K+

Benefits

• Comprehensive benefits package including health insurance, retirement plans, paid time off, and professional development opportunities.

How to Apply

Please submit your resume and a cover letter outlining your qualifications and experience using the application link below. We look forward to hearing from you!