Product Marketing - Sr Manager /Director

About the role

The Senior Manager / Director of Product Marketing at Impel is responsible for shaping and driving the go-to-market strategy, positioning, and narrative for the company's product portfolio. Reporting to the VP of Marketing, this role requires a deep understanding of both the product and the market, with a focus on driving adoption and revenue growth.

Responsibilities

• Shape the product portfolio narrative
• Define and evolve the positioning and messaging for our portfolio of AI products in partnership with Product Leadership
• Lead the development of cross-functional GTM strategies for new products and product capabilities
• Influence the roadmap
• Drive positioning, messaging, and differentiation
• Partner with Brand, Content, and Demand Gen to provide strategic and technical depth behind white papers, blogs, campaigns, and immersive assets
• Close the feedback loop
• Tie messaging to retention
• Build the assets that win
• Scale with AI

Qualifications

• Bachelor's degree in business administration, marketing, communications, or other relevant field
• Experience in SaaS and/or AI is required
• Experience in automotive is desired, but not required
• 10+ years in B2B Tech Product Marketing, including experience leading product and portfolio-level GTM in a high-growth AI or SaaS environment
• Prior experience leading or mentoring others is strongly preferred
• Demonstrated ability to operate as both a strategic leader and a hands-on individual contributor
• Demonstrated fluency with AI tools and a track record of applying them to drive automation, efficiency, and productivity across marketing workflows
• Outstanding verbal and written communication skills
• Outstanding project management skills and proficiency in project management software such as Monday
• Proven ability to effectively juggle multiple priorities, projects, and initiatives concurrently
• Strong general knowledge of digital marketing disciplines - demand generation, content, search, creative
• Mastery in using Google Suite and PPT to create compelling content and presentations
• Strong general knowledge of enterprise CRMs (Salesforce highly desired) and other core Systems of Record such as Gong, Pardot, Confluence, Notion, etc., and comfort with extracting customer insights, tracking campaign performance, and ensuring that product messaging is effective
• Knowledge of industry trends with a curiosity/passion to learn other marketing technology platforms through research