Sr Product Marketing Manager

Key Responsibilities

• Shape and execute a go-to-market strategy
• Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, segment the audience, set success metrics, and coordinate cross-functional readiness
• Apply CareerPlug’s tier framework and contribute to decisions about what level of launch a feature warrants
• Track launch performance and use what you learn to improve the next one
• Translate positioning into feature-level messaging
• Take CareerPlug’s established brand positioning and operationalize it at the feature, integration, and product update levels
• Contribute to positioning decisions and not just execute what’s handed to you
• Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in real conversations
• Own competitive intelligence and market research
• Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated
• Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications
• Bring competitive and market intelligence into product and GTM conversations, not just marketing ones
• Write product content that inspires prospective and current customers
• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates, in partnership with the Director of Marketing
• Own product-related sales enablement
• Surface, capture, and turn customer experiences into case studies and shorter-form stories
• Maintain a current library segmented by industry, franchise size, and use case
• Contribute to email programs and webinars owned by other teams
• Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
• Provide demos, screenshots, and feature explanations for webinars owned by other teams
• Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug

Requirements

• 5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative decisions
• Experience contributing to and shaping positioning and messaging decisions, as well as executing them
• Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don’t know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details

Benefits & Perks

• Work from home (fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Pet Insurance
• Long Term Disability
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Donation Matching

Compensation

$135,000.00 per year

Equal Opportunity Employer

CareerPlug is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, (including family medical history), political affiliation, military service, or any other characteristic protected by law.

Application Instructions

To apply, please visit our careers page and submit your resume and cover letter.