Sr Director, Product Marketing

What You’ll Do & How You’ll Make Your Mark

Define the market narrative and category position
Establish and evolve a clear, differentiated narrative that positions us as the platform of choice for building, growing and running an online presence.
Shape how we compete across hosting, web presence, productivity, Agentic offerings and adjacent SaaS platforms — driving clarity and thoughtful positioning.
Lead end-to-market strategy
Own GTM strategy across core offerings and new innovations, including hosting to AI offerings.
Ensure alignment from product development through launch and lifecycle growth, with clear success metrics tied to pipeline, adoption, and revenue.

Build and Scale a High-Impact Product Marketing Function

Establish the structure, processes, and talent needed to support a multi-product, multi-segment, multi route-to-market business.
Develop a roadmap for scaling product marketing as a strategic growth lever across the organization.

Drive Commercial Impact Through Sales and Partner Enablement

• Elevate sales and partner effectiveness by delivering best-in-class enablement frameworks, messaging, and tools.
  Ensure Sales, Agency, Industry, and SDRs teams are equipped to win across segments with consistent and differentiated positioning.
• Own product and feature launches at scale
  Lead the strategy and execution for major product launches and releases—ensuring strong market introduction, clear value communication, and measurable business outcomes.

Institutionalize Competitive Intelligence

• Develop a robust, continuously evolving view of the competitive landscape across our product portfolio.
  Translate insights into actionable strategies that strengthen win rates and market positioning.

Champion the Voice of the Customer and Market

• Bring deep customer, partner, and market insights into the organization—informing product roadmap decisions, pricing and packaging strategy, and long-term growth opportunities.

Partner Across Growth and Brand to Drive Demand

• Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams to create integrated campaigns, thought leadership, and programs that drive awareness, engagement, and pipeline at scale.

Who You Are & What You’ll Need to Succeed

• 15+ years of product marketing experience, with significant leadership scope in Hosting, WordPress ecosystem, Agentic, SaaS, or adjacent online/web/cloud platforms
  Proven track record of owning GTM strategy for complex, multi-product platforms across cart, sales, and partner routes-to-market, and driving measurable revenue impact
  Experience building and scaling product marketing teams and functions in high-growth or transformation environments
  Deep understanding of SMB, Developer and Agency segments, including subscription and usage-based business models
  Strong executive presence with the ability to influence senior stakeholders and align cross-functional leaders
  Exceptional storytelling and positioning expertise—able to translate technical capabilities (performance, infrastructure, AI, security) into clear customer value
  Ability to operate seamlessly between strategic leadership and hands-on execution
  Experience in highly competitive, rapidly evolving markets with a strong bias for action and results