Sr. Director, Product Marketing

Job Summary / Purpose

Leads the product marketing function at Illumia. Owns positioning, messaging, competitive intelligence, and sales enablement for the product portfolio, and directs go-to-market strategy for launches, releases, and segment expansion. Manages a team of product marketing professionals and partners directly with Product, Sales, and executive leadership on go-to-market decisions.

Who You Will Work With

Reports to the Chief Product Officer
Manages a team of product marketing individual contributors, each supporting a distinct line of business
Partners regularly with Product Management (including embedded work with product trios during discovery)
Partners closely with the Sales leadership, Growth & Brand Marketing, and executive leadership to ensure product positioning and messaging stay aligned with broader marketing strategy and campaigns.
Represents the company externally in media, trade shows, and with customers and prospects

Key Responsibilities And Duties

• Develops and owns product positioning and messaging across the portfolio.
• Directs go-to-market strategy and execution for product launches, releases, and segment expansion.
• Manage competitive intelligence gathering and synthetizing into actionable information.
• Owes sales enablement content and programs, including battlecards, pitch decks, and RFP support materials.
• Partners with product management during discovery to bring market and customer insight into product decisions.
• Manages a team of product marketing professionals, including hiring, performance management, pay reviews, coaching, and development.
• Sets the operational plan and priorities for the product marketing function, including resourcing across launches, enablement, and research.
• Represents product marketing in executive-level planning and cross-functional strategy discussions.
• Reports on product marketing performance to Sales, Marketing and executive leadership.
• Conducts and synthesizes customer and market research, including win/loss analysis and customer interviews.

What You’ll Bring

• Bachelor's degree required or Experience: 10+ years of product marketing experience, including 5+ years with formal people-management experience, within B2B SaaS or enterprise software.
• Demonstrated experience building the positioning, messaging, and enablement assets (RFP content, security/compliance messaging, competitive battlecards) that support long, multi-stakeholder enterprise sales cycles.
• Familiarity with empowered product team practices (e.g., Cagan, Torres) and continuous discovery.
• Strong written and verbal communication skills, including experience presenting to and influencing executive-level stakeholders.
• Demonstrated ability to build and lead a team.
• Strong competitive analysis and market research skills.

Preferred Qualifications

• MBA
• Experience in higher education, healthcare, payments, or another trust- and compliance-heavy vertical.
• Experience marketing to two distinct audiences: an institutional buyer and a separate end user.

Essential Functions Of The Job

• The duties and responsibilities described in this job description are intended to represent the essential functions of the position as defined under applicable federal, state, and local labor laws, including the Americans with Disabilities Act (ADA).

Reasonable Accommodations

• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions unless such accommodations impose an undue hardship on the organization.

What Is Good To Know

• Travel up to 25%

What You Get When You Join Our Team

• Flexible time off to include paid holidays and volunteer time.
• Robust health, dental, and vision insurance plans on your first day of employment.
• Comprehensive employee assistance program (EAP).
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance.
• Flexible spending account (FSA) or health savings account (HSA).
• Matched 401(k) Employee stock purchase plan.
• Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. A reasonable base salary range is $185,000 - $225,000.

Illumia is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.