Product Marketing Manager, Wearables

About the role

The Business Product Marketing team at Meta finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. These products enable businesses to grow and communities to prosper.

Responsibilities

• Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Contribute to cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
• Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and internal go-to-market teams

Requirements

• 2+ years of experience in digital advertising/monetization product marketing, product management, strategic marketing, or management consulting
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders

Qualifications

• Bachelor's Degree in Business, Marketing or Creative discipline
• Experience in the advertising/marketing space with online media related products
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• MBA or other relevant advanced degree
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative

Benefits

Meta offers competitive compensation, including a range from $104,000/year to $152,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location. Meta participates in the E-Verify program in certain locations, as required by law. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.