Product Manager, Marketing Technology

Your Role, Your Impact

• Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations.
• Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility.
• Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention.
• PARTNERS WITH RETAIL OPERATIONS AND MARKETING TEAMS TO ENSURE MARTECH SOLUTIONS ENHANCE IN-STORE EXPERIENCES AND INCREASE CUSTOMER ENGAGEMENT AND FOOT TRAFFIC.
• MANAGES VENDOR RELATIONSHIPS AND EVALUATES EMERGING MARKETING TECHNOLOGIES TO ENSURE A COMPETITIVE ADVANTAGE IN THE RETAIL LANDSCAPE.
• OVERSEES THE INTEGRATION OF MARTECH SYSTEMS TO CREATE A UNIFIED CUSTOMER PROFILE AND DELIVER PERSONALIZED CONTENT AND OFFERS.
• LEADS CROSS-FUNCTIONAL TEAMS THROUGH THE IMPLEMENTATION AND ITERATION OF MARKETING TECHNOLOGY TOOLS AND ENHANCEMENTS.
• DEVELOPS AND MAINTAINS COMPREHENSIVE DOCUMENTATION OF SYSTEM ARCHITECTURE, INTEGRATIONS, AND TECHNOLOGY WORKFLOWS.
• ESTABLISHES SUCCESS METRICS FOR MARKETING TECHNOLOGY INITIATIVES AND REGULARLY REPORTS ON KPIs AND PERFORMANCE OUTCOMES.
• CHAMPION DATA-DRIVEN DECISION MAKING: ESTABLISH CLEAR SUCCESS METRICS TIED TO BUSINESS IMPACT. USE DATA, EXPERIMENTATION, AND CUSTOMER INSIGHTS TO GUIDE PRODUCT STRATEGY AND MEASURE PROGRESS.
• ENHANCE DATA QUALITY AND TRUST: BUILD AND SCALE MECHANISMS THAT ENSURE RELIABLE EVENT COLLECTION AND ACCURATE ATTRIBUTION, ENABLING CONFIDENCE IN REPORTING AND DECISION-MAKING ACROSS THE ORGANIZATION.
• STRENGTHEN THE PRODUCT MANAGEMENT FUNCTION: SHARE BEST PRACTICES WITH OTHER PMs AND SQUADS, HELPING ELEVATE PRODUCT MANAGEMENT STANDARDS ACROSS GLOBAL PARTNERS.

Qualifications

• Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
• 5–7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems.
• Proven experience working cross-functionally with marketing, operations, technology, and data teams.
• Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment.
• Required Skills: Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.
• Preferred Experience: Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.