Product Manager, Marketing Technology

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials formulated for a variety of skin types and needs with high-performance ingredients. In our Fiscal year 2026, we had net sales of $1.6 Billion and our business performance has been extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5.

About the role

e.l.f. Beauty is looking for a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This is a technical, data-forward product role embedded within the Digital team — sitting at the intersection of customer data, platform architecture, and activation. You will be the product manager for our engagement platform, Customer Data Platform (CDP), AI-driven personalization, and the integrations that depend on customer data. The core mission of this role is to unlock the full value of our customer data: making it clean, accessible, well-mapped, and actionable across paid media, owned messaging, personalization, and commerce. You will own the customer data strategy end-to-end and serve as the internal authority on how each data point is defined, collected, mapped, and activated downstream. This role requires someone who is equally comfortable in a technical architecture conversation as they are presenting a product roadmap to senior stakeholders. You will partner closely with Product, Commerce, Data, Integrated Marketing, and Engineering to deliver scalable, reliable, and future-ready platforms that drive measurable business outcomes.

What You'll Own

• Customer Data Platform (CDP): Full product ownership of the CDP — from data ingestion and identity resolution through audience segmentation, profile unification, and downstream activation
• Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data
• AI Agents: Partner with Engineering and Data to define, build, and deploy AI agents that leverage customer data to unlock key marketing use cases across the organization — including audience activation, personalized messaging, paid media optimization, and lifecycle automation
• Integrations & Data Pipelines: Own the integration layer connecting customer data to paid media platforms, ad tech, CRM, commerce, and analytics — ensuring data fidelity, latency, and governance at every connection point
• Customer Data Strategy: Define and maintain the company's customer data strategy, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity resolution

Responsibilities

Platform & Product Strategy

• Define and execute a multi-quarter product roadmap across the MarTech stack
• Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem

Customer Data Ownership

• Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
• Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
• Partner with Data team to define event streaming standards, schema governance, and data quality
• Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies

Activation & Use Case Delivery

• Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
• Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
• Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
• Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels

Cross-Functional Collaboration

• Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
• Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
• Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
• Align platform priorities with the broader digital product strategy and commerce roadmap

Requirements

• 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
• Hands-on, working knowledge of CDP platforms
• Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
• Experience defining and managing data schemas, event taxonomies, and data mapping documentation
• Proven track record of shipping complex, cross-functional platform products in an agile environment

Benefits

• Competitive pay and benefits
• Annual company-based performance bonus (employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals)
• Equity
• Flexible time off
• Year-round half-day Fridays
• Hybrid work environment: 3 days in office, 2 days at home
• Medical, dental, and vision insurance
• Retirement savings plan
• Gender-neutral parental leave
• Unlimited paid time off

Pay

The base salary range for this role is competitive. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. The amount of total compensation offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.