Product Marketing Manager - Sensors
Allegro MicroSystems · Richardson, TX · 2 mo ago
MarketingFull-time
About the role
The Opportunity As the Strategic Marketing Manager for the Sensors Business Unit, you will be the primary architect of our long-term market leadership strategy. You will bridge the gap between deep technical innovation and market-facing value, driving the adoption of Allegro’s world-class Magnetic (Hall, AMR, and TMR) sensing solutions.
What You Will Do
- Define the 3–5 year strategic roadmap for the Sensors portfolio, identifying high-growth opportunities in EV powertrains, robotics, and green energy infrastructure.
- Utilize deep market analytics (and tools like Big AL) to benchmark competitor TMR and Hall-effect solutions, ensuring Allegro maintains its "Innovation with Purpose" edge.
- Lead the "Voice of the Customer" (VoC) process to translate complex application requirements into technical specifications for next-generation sensor ICs.
- Orchestrate global product launches, creating high-impact value propositions, sales enablement tools, and pricing strategies that put our Customers First.
- Identify and cultivate strategic partnerships with Tier 1 automotive suppliers and industrial OEMs to integrate Allegro sensors into mission-critical systems.
What You Will Need
- B.S. in Electrical Engineering, Physics, or a related technical field (MBA highly preferred).
- 8+ years of experience in technical marketing, product management, or applications engineering within the semiconductor industry (Sensors or Analog/Power experience preferred).
- Proven ability to synthesize complex market data into actionable business plans.
- Exceptional communication skills with the ability to lead cross-functional teams across North America, Europe, and Asia (One Allegro).
- Understanding of magnetic sensing principles (Hall-effect, TMR) and their applications in automotive and industrial environments.
Position will require
- Travel to customer sites.
Why Allegro?
- Join Allegro and become part of a team where your contributions truly matter.
- We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
- Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
- You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.