Product and Channel Marketing Analyst, Sensors

About the role

The Product and Channel Marketing Analyst supports the growth of advanced sensor technologies through strategic marketing initiatives, product launches, and channel programs. This role combines product marketing, campaign execution, project management, and cross-functional collaboration across global teams.

Responsibilities

• Support the planning and execution of integrated marketing programs that accelerate product adoption and strengthen channel engagement.
• Develop and execute go-to-market strategies for new product launches and technology-focused marketing campaigns across multiple regions.
• Partner with product teams to create positioning, messaging, value propositions, competitive analysis, and promotional strategies.
• Create launch materials including presentations, sales enablement resources, product guides, digital content, distributor toolkits, and messaging documents.
• Cook up cross-functional marketing initiatives involving sales, product management, engineering, technical teams, agencies, and other partners.
• Lead project planning activities by managing timelines, dependencies, responsibilities, and execution milestones.
• Coordinate cross-functional marketing initiatives involving sales, product management, engineering, technical teams, agencies, and other partners.
• Manage assigned marketing budgets and track spending to ensure efficient resource allocation.
• Analyze campaign and launch performance using metrics such as engagement, lead generation, pipeline contribution, and revenue impact.
• Provide recommendations for continuous improvement and optimize future marketing initiatives.
• Support additional application-focused campaigns and strategic marketing projects as needed.
• Travel approximately 10% to support business activities and events.

Requirements

• Marketing professional with experience in product, channel, or B2B marketing.
• Experience developing and executing product launches, integrated campaigns, go-to-market plans, or partner marketing initiatives.
• Strong project management skills with the ability to coordinate multiple stakeholders and deadlines.
• Excellent writing, editing, presentation, and storytelling abilities.
• Ability to translate complex technical information into clear, customer-focused marketing content.
• Strong analytical skills with experience measuring campaign performance and identifying improvement opportunities.
• Excellent verbal and written communication skills with the ability to present business strategies and technical concepts effectively.
• Experience with tools such as Salesforce, Microsoft Excel, Microsoft PowerPoint, marketing automation platforms, CRM systems, or analytics tools.
• Experience in sensor technologies, industrial technology, electronics, automotive, medical, or aerospace markets.
• Able to collaborate across North American and European time zones.
• Strong ownership, initiative, organization, and attention to detail.
• Interest in technology-driven products and innovation.

Benefits

• Competitive base salary range of $95,600 - $119,400, depending on experience, qualifications, and location.
• Incentive opportunities as part of a total compensation package.
• Comprehensive health insurance benefits.
• 401(k) retirement plan.
• Disability and life insurance coverage.
• Employee stock purchase plan.
• Paid time off and voluntary benefits.
• Flexible remote work opportunities.
• Professional development and career growth opportunities.
• Opportunity to contribute to innovative technology solutions in a global environment.